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Katherine Melchior Ray | Globe Ally
Diversifying into SMS marketing for customer engagement
Balancing global and local marketing teams is a complex decision. Katherine Melchior Ray, President of Global Ally Consulting, shares insights on building culturally intelligent teams. Explore the benefits of local marketing managers, the importance of training for shared global culture, and establishing trust through explicit values and open communication. Discover strategies to optimize both global…
Play PodcastDavid Burnand | Staffbase
Are your marketing team comms broken?
David Burnand, the Chief Marketing and Communications Officer at Staffbase, delves into the critical relationship between internal and external marketing communications. Burnand shares insights into how effective team alignment and clear narratives within an organization can significantly boost marketing effectiveness. He offers practical strategies for utilizing managers as vital communication channels and leveraging technology to…
Play PodcastSean Simon | Cogent
Evaluating MarTech solutions for your needs — Sean Simon // Cogent
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a year in the search for the right technology solution which inevitably impacts their business. Cogent's platform expedites this process, enabling brands to quickly select the best solution and start generating revenue. Today,…
Play PodcastSean Simon | Cogent
Discovering MarTech solutions that solve your problems — Sean Simon // Cogent
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seeking technology solutions for business problems. Consequently, they let vendors take the lead in conversations, resulting in solutions that are unable to grow with the business. Today,…
Play PodcastAytekin Tank | Jotform
The process of automating your busywork — Aytekin Tank // Jotform
Aytekin Tank, Founder and CEO of Jotform, explores automation and martech tools. By automating routine tasks, marketers can allocate more of their time and cognitive resources to the most important things. However, marketers must first determine which tasks they should be spending time on vs. the tasks they shouldn’t. Today, Aytekin discusses the process of…
Play PodcastErin Schmidt | BENlabs
The future product placement — Erin Schmidt // BENlabs
Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product purchases, the convenience of instant gratification has become the norm for consumers. For advertisers, this presents an opportunity to capitalize on a stronger attribution model and potentially revolutionize product placement. Today, Erin discusses…
Play PodcastErin Schmidt | BENlabs
Measuring product placement in TV — Erin Schmidt // BENlabs
Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful placement. Ultimately, a successful product placement is one that effectively integrates the product into the content in a way that resonates with the audience and…
Play PodcastJordan Mederich | DropFunnels
The Perfect Offer Formula — Jordan Mederich // DropFunnels
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when you feel almost foolish for pricing it so low. Meanwhile, your potential customers are thinking they'd be crazy not to take advantage of it. Today, Jordan discusses the perfect offer formula.
Play PodcastPeter Voss | Aigo.ai
AI-led hyper-personalization in Customer Service — Peter Voss // Aigo.ai
Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. With the advancements in conversation AI technology, AI is able to deliver superior and hyper-personalized customer experiences. Sophisticated AI technology has the ability to remember all past interactions, works 24/7, and has no wait time. Today, Peter discusses hyper-personalization using AI…
Play PodcastPeter Voss | Aigo.ai
Chatbots Revolutionizing Enterprise Digital Assistants — Peter Voss // Aigo.ai
Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. In a world of Siris and Alexas, most of us are familiar with the power and limitations of the first and second waves of AI. Now that we’re in the third wave, chatbots have evolved beyond simple rule-based interactions and are…
Play PodcastAbout Marketing Channel: Marketing Operations
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