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Mark Stouse | Proof Analytics
Marketing, innovation, & rev ops — Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev…
Play PodcastKevin Tate | Clearbit
Cookies depreciation’s impact on data strategy — Kevin Tate // Clearbit
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. As the end draws closer for third-party cookies, the way we gather customer data will inevitably be impacted. This also means companies will need to rely heavily on any data tracking and attribution they conduct in-house. Today, Kevin talks about cookie…
Play PodcastKevin Tate | Clearbit
Unifying the MarTech data stack — Kevin Tate // Clearbit
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Ensuring that your MarTech stack keeps up with all the different channels and apps is definitely a challenge. Which begs the question of whether you should be unifying your MarTech stack or making those touchpoints smarter. Today, Kevin talks about how…
Play PodcastKevin Tate | Clearbit
Marketing data philosophy — Kevin Tate // Clearbit
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Business success is dependent on data and we’re in an age where it’s not enough to just collect the data. Rather, organizations should be thinking about more effective ways to use that data across multiple channels. Today, Kevin talks about marketing…
Play PodcastBrian Podolak | Vocodia
Leveraging AI with authenticity — Brian Podolak // Vocodia
Co-Founder and CEO at Vociodia, Brain Podolak, wraps up discussions on innovative forms of communicating with prospects and customers. Numerous studies suggest that AI-driven customer service interactions are gaining traction with customers. However, many consumers have been left feeling misunderstood and frustrated. Today, Brian talks about leveraging AI with authenticity.
Play PodcastBrian Podolak | Vocodia
Disrupting traditional sales teams — Brian Podolak // Vocodia
Vocodia CEO and Co-Founder, Brian Podolak continues discussions about innovative forms of communicating with prospects and customers. In addition to customer support, AI is helping marketing teams to collect more customer data. Now, companies are using AI to boost revenue generation. Today Brian looks into how AI is disrupting traditional sales teams.
Play PodcastBrian Podolak | Vocodia
Conversational AI Revolution for Call Centers — Brian Podolak // Vocodia
Brian Podolak, Vocodia CEO and Co-Founder, talks about innovative forms of communicating with your prospects and customers. From IVRs to call-routing systems, call centers have been taking advantage of advanced technology for decades. With increasing customer expectations and staffing issues, they’re once again turning to technology for solutions. Today, Brian discusses the conversational AI revolution…
Play PodcastWilliam Tyree | Revenue.io
MarTech & SalesTech convergence — William Tyree // Revenue.io
William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used to pull information out of unstructured data. Revenue teams have also been using AI to improve their performance in several ways. Today, William talks about AI for revenue teams.
Play PodcastWilliam Tyree | Revenue.io
How RevOps is taking over Ops roles — William Tyree // Revenue.io
William Tyree, Chief Marketing Officer of Revenue.io, continues discussions on maximizing your revenue. The walls between sales, marketing, and customer success teams continue to disappear. A new role is emerging, and Marketing Ops need to learn the relevant skills or face the risk of replacement by RevOps. Today, William examines whether Marketing Operations are dead…
Play PodcastWilliam Tyree | Revenue.io
Is marketing operations dead? — William Tyree // Revenue.io
Chief Marketing Officer of Revenue.io, William Tyree, talks about maximizing your revenue. Revenue.io recently changed their name from Ring DNA. Their name change came as a result of the platform they’d developed into, and the needs they are now trying to serve. Today, William shares Revenue.io’s roadmap to rebranding for revenue.
Play PodcastAbout Marketing Channel: Data & Analytics
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