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Denise Persson | Snowflake
The impact of generative AI on marketing — Denise Persson // Snowflake
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. In the face of tightening marketing budgets, AI is shaping up to be a crucial ally for marketers. Marketers today operate more efficiently and extract maximum value from each dollar invested, and AI is well-suited to…
Play PodcastDenise Persson | Snowflake
The Modern Marketing Data Stack report — Denise Persson // Snowflake
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. Over the past six months, there has been a notable increase in the adoption of AI and machine learning applications. While this is putting pressure on marketers to formulate AI strategies for their organizations, an effective…
Play PodcastKristina Prokop | Eyeota // Dun & Bradstreet
The New Identity Data Landscape — Kristina Prokop // Eyeota
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses.…
Play PodcastElizabeth Cholawsky | HG Insights
The Acquisition-to-Growth playbook — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and…
Play PodcastElizabeth Cholawsky | HG Insights
Displacing competitors through product launches — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors.…
Play PodcastElizabeth Cholawsky | HG Insights
Technology Intelligence Data-driven decision-making — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers…
Play PodcastTejas Manohar | Hightouch
Why Composable CDPs are your next gen tech — Tejas Manohar // Hightouch
Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Traditional CDPs can be a time-consuming and complex process for larger enterprises with a lot of data. However, by eliminating the need for a separate source of truth, composable CDPs reduce the laborious processes and incomplete views that traditional CDPs often…
Play PodcastTejas Manohar | Hightouch
Why the data warehouse is your most powerful marketing tool — Tejas Manohar // Hightouch
Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Many marketing technology problems come down to the challenge of effectively activating data. However, many companies are starting to take a new approach to the issue by leveraging existing investments like their data warehouse to simplify the data activation process. Today,…
Play PodcastKevin Tate | Clearbit
Clearbit for building data-driven products — Kevin Tate // Clearbit
Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. Clearbit's "Powered by Clearbit" program is designed for teams building data-powered products. By accessing Clearbit's company and customer data through APIs, product teams can make their systems smarter, personalize their products, and provide contextual experiences for end users.…
Play PodcastSylvain Giuliani | Census
Activating data using reverse ETL — Sylvain Giuliani // Census
Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. While CDPs have not lived up to their data activation promises, reverse ETL solutions have become a popular alternative for companies looking to centralize and manage their customer data effectively. Reverse ETL solutions allow organizations to efficiently collect, process, and transfer…
Play PodcastAbout Marketing Channel: Data & Analytics
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