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Nadia Davis | CaliberMind
When will AI be able to execute an end-to-end ABM campaign?
Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI agents. The discussion explores the technical possibilities…
Play PodcastTom Chavez | SuperSet
AI Hype Cycle: Peak or Just Beginning?
Is AI hype reaching its peak or just beginning? Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, challenges the notion of an "AI arms race" as misleading. He distinguishes between compound AI systems that integrate multiple specialized tools versus truly autonomous agents, arguing we're still in the…
Play PodcastTom Chavez | SuperSet
Red Flags Every Marketer Should Know
AI hype is creating a marketing technology minefield. Tom Chavez, Founding General Partner at super{set}, shares his expertise from building companies acquired by Salesforce and Microsoft. He reveals how to identify AI posers versus genuine innovators, emphasizes the importance of systems thinking over technical expertise, and explains why vertical AI applications offer better business opportunities…
Play PodcastTom Chavez | SuperSet
Big AI Platforms vs. Specialized Tools
Is the AI arms race a distraction? Tom Chavez, Founding General Partner at super{set}, brings his experience building companies acquired by Salesforce and Microsoft to examine AI's real business impact. He explains why specialized AI tools may outperform monolithic platforms, challenges current AI valuations, and shares practical strategies for identifying AI applications that deliver measurable…
Play PodcastKatherine Melchior Ray | Globe Ally
Is influencer marketing just a trend?
Understanding consumer behavior in new markets challenges businesses. Katharine Melchior Ray, president of Global Ally and expert in global marketing strategies, discusses leveraging AI for preliminary market research, emphasizing the necessity of context provided by human expertise. Uncover methods to integrate AI-driven insights while ensuring accuracy and cultural relevance in global marketing efforts.
Play PodcastScott Brinker | HubSpot / chiefmartec.com
Changes in the MarTech Landscape
Scott Brinker, VP of Platform Ecosystems at HubSpot, explores the rapid evolution of the Martech landscape with surprising insights on how AI is transforming vendor options. Discover how the industry's exponential growth, driven by technological advancements and AI, poses challenges and opportunities for marketers. Gain a deeper understanding of how to navigate this expanding technological…
Play PodcastDaniel Saks | Landbase
How Agentic AI will transform sales & marketing
Daniel Saks, Co-founder and CEO of Landbase, delves into the transformative impact of agentic AI on marketing. Discover how agentic AI moves beyond traditional AI by taking independent actions to streamline and optimize sales and marketing workflows. Daniel also shares intriguing insights on the revival of old-school marketing channels and the future balance between creativity…
Play PodcastAbout Marketing Channel: AI
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