Advantages of cookieless Mobile Marketing — Dimitris Maniatis // Upstream
- Part 1Why RCS messaging is a necessity — Dimitris Maniatis // Upstream
- Part 2 Advantages of cookieless Mobile Marketing — Dimitris Maniatis // Upstream
Show Notes
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03:06The advantages of cookieless mobile marketingAbandoning cookies requires brands and advertisers to collect their own customer data without relying on third parties like Google and Facebook. Collecting customer data with consent enables better communication and builds customer relationships.
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06:15Building firstMarketers should consider new tactics and strategies for collecting first-party data from customers who land on their websites. This may involve asking for phone numbers in addition to email addresses and being proactive about obtaining consent for messaging.
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09:02Tactics for collecting firstConsider requiring a mobile phone number at checkout. In addition, you can offer incentives in exchange for contact information when a customer is about to leave the website.
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10:26Comparing mobile and desktop experiences for collecting customer dataMobile devices have advantages for collecting phone numbers with user consent, such as automatic detection. But the customer experience of providing personal information is similar on both mobile and desktop devices.
Quotes
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"When forced to abandon cookies, you do something as a brand that you were supposed to be doing all along. You own your own customer data and you are able to communicate with your own customers directly." -Dimitiris Maniatis, CEO, Upstream
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"When somebody completes a transaction, usually youd rely on making a requirement for the email. I think you should be making a requirement for the mobile phone number as well." -Dimitiris Maniatis, CEO, Upstream
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"Mobile devices have advantages over desktop through technology that exists today. Identifying phone numbers with user consent can happen without the user going through typing the whole 10 to 15 digits." -Dimitiris Maniatis, CEO, Upstream
- Part 1Why RCS messaging is a necessity — Dimitris Maniatis // Upstream
- Part 2 Advantages of cookieless Mobile Marketing — Dimitris Maniatis // Upstream
Up Next:
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Part 1Why RCS messaging is a necessity — Dimitris Maniatis // Upstream
Dimitris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to spam filters and other challenges. On the other hand, RCS messaging allows for more personalized and interactive experiences within the messaging app, leading to higher conversion rates and better campaign performance. Today, Dimitiris discusses RCS messaging and whether it is a necessity for marketers.
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Part 2Advantages of cookieless Mobile Marketing — Dimitris Maniatis // Upstream
Dimitris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel for reaching customers and first-party data collection. The intimate and always-on nature of mobile devices makes them a powerful tool for marketers looking to communicate with and build relationships with their customers and prospects. Today, Dimitiris discusses the advantages of cookieless mobile marketing.
