How AI-driven personalization can nurture consumer trust
- Part 1Why prioritizing zero-party data will be integral to marketing
- Part 2 How AI-driven personalization can nurture consumer trust
Show Notes
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00:00Conversational AI and the importance of being the authority for brand knowledge.Discussed the necessity for brands to control and provide accurate information to power consumer journeys through AI.
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04:15Structuring knowledge for AI preparation and transitioning to GPTHighlighted the importance of structuring knowledge for AI to seamlessly transition to new technologies like GPT-5 for enhanced performance.
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08:45Prompt inversion and decentralization in AIExplored the concept of prompt inversion where AI asks questions and the shift towards decentralization in utilizing AI for valuable customer interactions
Quotes
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“So, if you allow people to have a dialogue with you, even though you got them there with a monologue to start, that gives them this ability and it gives you knowledge as to how and what value they are seeking.” - Christian Ward
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“I think most of us that actually look at these metrics know half the time it's wrong. And the other half of the time, [we] don't know why it's working.” - Christian Ward
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“There's at least 25% of people that land on your website that are never going to buy from you.” - Christian Ward
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“Interruption economy fails horribly against the far more efficient do not interrupt economy.” - Christian Ward
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“You must be the authority for all objective knowledge for your brand.” - Christian Ward
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“It's amazing how far we've gotten with bad data.” - Christian Ward
- Part 1Why prioritizing zero-party data will be integral to marketing
- Part 2 How AI-driven personalization can nurture consumer trust
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Part 1Why prioritizing zero-party data will be integral to marketing
EVP and Chief Data Officer at Yext, Christian Ward,delves into Why prioritizing zero-party data will be integral to marketing. Marketers and consumers have become more prompt driven, thus necessitating zero party data. Today, Christian discusses the integral nature of zero party data to the future of marketing, as well as the importance of paying attention to the cookie world
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Part 2How AI-driven personalization can nurture consumer trust
EVP and Chief Data Officer at Yext, Christian Ward,delves into The AI-driven advertising opportunity. Today, Christian e artificial intelligence enhancing customer insights and targeting capabilities?
