Why prioritizing zero-party data will be integral to marketing
- Part 1 Why prioritizing zero-party data will be integral to marketing
- Part 2How AI-driven personalization can nurture consumer trust
Show Notes
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00:30Definition and importance of zeroZero-party data explained and its significance compared to first and third-party data.
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03:45Ethical strategies for collecting zeroMethods for marketers to ethically gather zero-party data from consumers.
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07:12Leveraging zeroHow zero-party data can be utilized to enhance personalization in marketing.
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10:25Challenges in transitioning to a zeroKey obstacles faced by marketing teams when shifting towards zero-party data.
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14:50Best practices for technologyStrategies for technology-centric executives to overcome obstacles and drive successful outcomes.
Quotes
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"Brands need to focus on what knowledge should be available, like the 150 most commonly asked questions." - Christian Ward
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"AI is going to start talking more on your behalf, so having your knowledge in a structured format is crucial." - Christian Ward
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"GPT-5 will likely be seen in the next 12 months, probably this summer." - Christian Ward
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"86% of questions typed into Google resulted in Google's AI answering the question." - Christian Ward
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"Prompt inversion will be significant, where AI will ask questions, leading to immediate human intervention for specific queries." - Christian Ward
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“Zero party data is the only true form of data. Everything else is surveillance.” - Christian Ward
- Part 1 Why prioritizing zero-party data will be integral to marketing
- Part 2How AI-driven personalization can nurture consumer trust
Up Next:
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Part 1Why prioritizing zero-party data will be integral to marketing
EVP and Chief Data Officer at Yext, Christian Ward,delves into Why prioritizing zero-party data will be integral to marketing. Marketers and consumers have become more prompt driven, thus necessitating zero party data. Today, Christian discusses the integral nature of zero party data to the future of marketing, as well as the importance of paying attention to the cookie world
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Part 2How AI-driven personalization can nurture consumer trust
EVP and Chief Data Officer at Yext, Christian Ward,delves into The AI-driven advertising opportunity. Today, Christian e artificial intelligence enhancing customer insights and targeting capabilities?
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