Why Out-of-Home Should Be Part of Your Marketing Mix? — James Heller // Wrapify
James Heller
Wrapify
- Part 1 Why Out-of-Home Should Be Part of Your Marketing Mix? — James Heller // Wrapify
- Part 2Transportation vs Traditional Billboard Marketing — James Heller // Wrapify
Show Notes
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James Background (02:04)Before launching Wrapify, I ran global digital marketing for a world's largest technology wholesaler. Before that I was a marketing director, so I've always sat in the marketing seat and I've always been fascinated by it.
- Part 1 Why Out-of-Home Should Be Part of Your Marketing Mix? — James Heller // Wrapify
- Part 2Transportation vs Traditional Billboard Marketing — James Heller // Wrapify
Up Next:
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Part 1Why Out-of-Home Should Be Part of Your Marketing Mix? — James Heller // Wrapify
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how out of home and transportation marketing should fit into your brand's marketing mix.
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Part 2Transportation vs Traditional Billboard Marketing — James Heller // Wrapify
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how out-of-home and transportation marketing should fit into your brand's marketing mix, and today we dig into the transportation industry and why it fits within out-of-home.
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