MarTech Spending, & Netflix Ads — Juan Mendoza // The MarTech Weekly
Juan Mendoza
The MarTech Weekly
- Part 1Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
- Part 2 MarTech Spending, & Netflix Ads — Juan Mendoza // The MarTech Weekly
- Part 3Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly
- Part 4Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly (copy)
Show Notes
-
02:17The slowdown in martech spendingA recently released report from eMarketer indicates that martech spending in the US is set to surpass six billion dollars. However, B2B marketing technology spending has decreased from 21% in 2021 to 14% in 2022.
-
03:06Reasons for the slowdown in martech spendingPeople are returning to in-store shopping and eCommerce spending trends havent continued as they were expected to. Companies are also looking more closely at and proceeding cautiously in terms of their investments in martech.
-
04:40How todays growth compares to the 2019 projections for eCommerceAccording to Benedict Evans, an independent analyst and researcher, we're back to that 2019 point in terms of online spending in that trend line. Plus, eMarketer has forecasted that martech spending will top 8.5 billion in the US by 2024.
-
06:04Netflix and adsAs a result of third-party cookie deprecation and changes to how you can track and target people online, Netflix is going into ads. Its likely that youll be able to target users with their content preferences.
-
07:54Where ad tech is goingNew cookie solutions include UID 2.0 and ID5, plus other ways to target users as third-party cookies are phased out. Ad tech vendors are also vendors getting into walled gardens to help provide support and services.
-
09:55AI and its influence on marketingAI based creativity tools are growing quickly in terms of adoption and ability. The most notable one comes from Stable Diffusion and its getting a lot harder to distinguish between AI artwork and human-created artwork.
-
12:35Implications of using AI for marketingWhile AI-generated content is cheaper and faster, marketers will lose control over what's being designed and created. Theres also the implication of deep fakes and ethics of moving in this direction.
Quotes
-
"According to eMarketer, martech is set to surpass six 6 billion in spending this year, which is a significant decrease year on year compared to the last two years." -Juan Mendoza, Founder, The Martech Weekly
-
"B2B marketing technology spending in the US topped about 4.7 billion in 2020 and it's set to top about 6.5 billion in 2022. But, that's a year-on-year decrease from 21% in 2021 to 14% in 2022." -Juan Mendoza, Founder, The Martech Weekly
-
"There was a lot of experimentation with martech over the past two years and brands are thinking about what has worked and hasn't worked. For a lot of companies, that has been underwhelming." -Juan Mendoza, Founder, The Martech Weekly
-
"If you draw a trendline from 2019 to now, we're back to that point in terms of online spending. The pandemic accelerated it for two years, but now we're back to that original trend line." -Juan Mendoza, Founder, The Martech Weekly
-
"eMarketer is forecasting that the MarTech spending in the US by 2024 will top 8.5 billion. There's still a lot of growth in development in the industry, but we're back to the trend line." -Juan Mendoza, Founder, The Martech Weekly
-
"Netflix just announced their ad offering. You can target users by their content preference and what they're streaming with that streaming service. I'm calling it cable 2.0." -Juan Mendoza, Founder, The Martech Weekly
-
"Stable Diffusion has already reached a billion dollar valuation and these tools are growing very fast and a lot of people are using them." -Juan Mendoza, Founder, The Martech Weekly
-
"There was a fantastic TikTok of an actor that wasn't Tom Cruise, but used an AI tool to create videos. He looked exactly like Tom cruise. Do marketers really want to get involved with that?" -Juan Mendoza, Founder, The Martech Weekly
- Part 1Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
- Part 2 MarTech Spending, & Netflix Ads — Juan Mendoza // The MarTech Weekly
- Part 3Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly
- Part 4Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly (copy)
Up Next:
-
Part 1Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space is highly collaborative across companies and online communities. When the Martech Podcast was looking to overhaul their newsletter, they looked no further than Juan Mendoza, the newsletter guy, to try to grow their businesses together. Today, Juan discusses why Ben decided to give him the MarTech Podcast’s newsletter.
Play Podcast -
Part 2MarTech Spending, & Netflix Ads — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. As we continue to make our way out of the pandemic, many changes are taking place and these changes are well presented in marketing. Martech spending in the US has slowed down as more consumers return to in-store shopping which led to Shopify having to lay off many of its employees. Today, Juan discusses this month's top three martech news stories.
-
Part 3Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it’s looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business.
Play Podcast -
Part 4Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly (copy)
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it’s looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business.
Play Podcast
