Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly (copy)
Juan Mendoza
The MarTech Weekly
- Part 1Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
- Part 2MarTech Spending, & Netflix Ads — Juan Mendoza // The MarTech Weekly
- Part 3Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly
- Part 4 Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly (copy)
Show Notes
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02:30Apple getting into the advertising businessApple plans to build a huge ad business that could take a lot of customers away from Google and Meta in the online advertising space. However, theyll need to tackle the issue of privacy going forward.
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05:07Apples privacy stanceApple has branded itself as the company to turn to in terms of protecting your privacy. Apples Tracking Transparency framework also limits marketers on how much user data can be collected for targeting and ads.
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06:17Apples ad strategyTheyre currently making a lot of money running ads through the app store and theyre looking at placements within the app stores newsfeed. Apple has also started to experiment with ad placements within iPhone and Mac experience.
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08:14Apple's ability to do segmentationApple has access to a lot of personal data that can be used to build detailed profiled segments of its users. But, the targeting options are very limited currently and may never become as targeted as with platforms like Meta and Google.
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10:50Apple becoming a software businessWhile the iPhone is their main product, there hasnt been a lot of change in that area. So, theyve moved into paid services, managing to gain 545 million subscribers in only five years now.
Quotes
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"One of the most important things about these two companies is how Apple is cutting Meta's ability to track and target customers while not so secretly building their own advertising network." -Juan Mendoza, Founder, The Martech Weekly
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"The Financial Times are saying that Apple is set to make more than 30 billion by 2026, which is a little bit over a quarter of what Meta made in ad revenue in 2021." -Juan Mendoza, Founder, The Martech Weekly
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"Your photos, location, and all of your behavior across all of the apps you use, there are endless possibilities for Apple to create detailed profiled segments on you." -Juan Mendoza, Founder, The Martech Weekly
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"Apple's always taken a premium position in the market. It's a premium spot for advertisers to chase down and it may not be extremely targeted as we've seen with platforms like Meta and Google." -Juan Mendoza, Founder, The Martech Weekly
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"Apple added 545 million subscribers to their services in just five years." -Juan Mendoza, Founder, The Martech Weekly
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"I think that the days of Apple's hardware are over. The growth and the opportunity is all in software and to really lock customers deeper into their ecosystem." -Juan Mendoza, Founder, The Martech Weekly
- Part 1Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
- Part 2MarTech Spending, & Netflix Ads — Juan Mendoza // The MarTech Weekly
- Part 3Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly
- Part 4 Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly (copy)
Up Next:
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Part 1Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space is highly collaborative across companies and online communities. When the Martech Podcast was looking to overhaul their newsletter, they looked no further than Juan Mendoza, the newsletter guy, to try to grow their businesses together. Today, Juan discusses why Ben decided to give him the MarTech Podcast’s newsletter.
Play Podcast -
Part 2MarTech Spending, & Netflix Ads — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. As we continue to make our way out of the pandemic, many changes are taking place and these changes are well presented in marketing. Martech spending in the US has slowed down as more consumers return to in-store shopping which led to Shopify having to lay off many of its employees. Today, Juan discusses this month's top three martech news stories.
Play Podcast -
Part 3Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it’s looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business.
Play Podcast -
Part 4Apple makes inroads into the Ad business — Juan Mendoza // The MarTech Weekly (copy)
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it’s looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business.
