What is Salesforce and should it rebrand? — Juan Mendoza // The MarTech Weekly
Juan Mendoza
The MarTech Weekly
- Part 1Crumbling cookies & 1st party data — Juan Mendoza // The MarTech Weekly
- Part 2 What is Salesforce and should it rebrand? — Juan Mendoza // The MarTech Weekly
Show Notes
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02:06Whats happening with SalesforceWhile Salesforce has had 20 years of growth, now that theres a tech downturn, it could be time for a change. There are a lot of changes happening at the board and investor level, and they recently had a massive round of layoffs, leading to questions about its future direction.
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04:43An overview of SalesforceBeyond being a CRM company, Salesforce offers a variety of products and services within the martech industry. Essentially, Salesforce is six companies in one focusing on infrastructure, integration, education, operations, business insights, and Dreamforce, their annual event.
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09:57The need for Salesforce to rebrandWhen Salesforce initially came to market, its focus was software as a service for CRM. Now that theyve grown and acquired so many different companies, it seems like theyve outgrown the original brand as theyre not specifically branded towards sales any longer.
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14:57The future of SalesforceSalesforce may see a sell-off of some of its bigger acquisitions as the industry moves towards more solutions that do one thing really well. Additionally, Salesforce will have to improve its positioning as new founders seek to optimize specific areas of the business for their clients.
Quotes
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"IDC predicted that by 2026, Salesforce will be responsible for 9.3 million jobs, and $1.6 trillion in revenue." -Juan Mendoza, Founder, The Martech Weekly
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"You would think about Salesforce as a tech company, but Salesforce also has one of the largest education businesses in the world for technology." -Juan Mendoza, Founder, The Martech Weekly
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"I would actually say that Salesforce is not just one company. Its probably more like six, because all six of them have very different needs within the companies." -Juan Mendoza, Founder, The Martech Weekly
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"Salesforce, in a lot of ways, is an integration business, but mostly integrating with itself because of how big it is, and how many customers use it." -Juan Mendoza, Founder, The Martech Weekly
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"As an industry in martech, we're moving towards greater composability. What does that mean? More solutions that do one thing really well with a greater focus on integration." -Juan Mendoza, Founder, The Martech Weekly
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"We've got a generation of hungry founders that are wanting to actually take some parts of the Salesforce business and make it better and smarter for their customers." -Juan Mendoza, Founder, The Martech Weekly
- Part 1Crumbling cookies & 1st party data — Juan Mendoza // The MarTech Weekly
- Part 2 What is Salesforce and should it rebrand? — Juan Mendoza // The MarTech Weekly
Up Next:
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Part 1Crumbling cookies & 1st party data — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Cookies were originally developed by Netscape, one of the first eCommerce retailers on the web, to ensure they could remember a user when they go from page to page on a website. But, as cookies have become maligned over time, many companies are looking for ways to replace third-party cookies in order to continue to do targeted advertising. Today, Juan discusses crumbling cookies and first-party data.
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Part 2What is Salesforce and should it rebrand? — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Salesforce is an accomplished player in the martech field, having expanded beyond its original focus on customer relationship management and sales through a series of acquisitions. Given this evolution, it may be time for the company to consider a rebrand. Today, Juan examines Salesforce’s business model and whether it should be rebranded.
