Video creative approval process — Niklas Dorn // Filestage

Show Notes

• 02:58
  The current landscape of video marketing

  Nowadays, your content has to serve different channels and segments within social media. This needs to be done with half the budget youd have had 10 years ago, so you need to develop an efficient process to produce video content at scale.
• 05:30
  The changing quality of the production process

  Currently, we have access to technology that allows us to produce high-quality videos at a low cost. Consumers are also less demanding of studio-quality video as long as the content is interesting to them.
• 06:39
  Ways to create high

  First, determine your target audience, their interests, and questions and develop a plan to answer those questions. When your content plan is ready, then you can consider how you want to produce the content.
• 08:39
  The right process for filtering through content

  Its all about having the right people in place with relevant experience in content. You also need to have an overview of all the relevant content so that its easier to select the right pieces and move them forward.
• 09:50
  How to ensure content is formatted appropriately for different channels

  You need to know what you want to share with the audience and experts who understand the different channels. Then, its about developing a format for each channel and adapting your content for each.
• 11:43
  Creating the right format for each marketing channel

  You can choose to work with someone who has expertise in several different channels and can adapt content appropriately. Alternatively, you can go after the channels for which you have the in-house expertise or use freelancers to adapt content for channels occasionally.
• 13:42
  The video approval process

  The process begins with figuring out your target audience and the questions you need to answer for them. Then, you need to consider who should be part of the process and when to bring certain stakeholders into the review and approval process.