How to get feedback faster — Niklas Dorn // Filestage
- B2B
- Brand, Content Marketing, Social Media Marketing
- SAAS, Creative Production
- Marketing Team, Branding
- Part 1 How to get feedback faster — Niklas Dorn // Filestage
- Part 2Closing the gap between content creation & publication — Niklas Dorn // Filestage
- Part 3Video creative approval process — Niklas Dorn // Filestage
Show Notes
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02:20Challenges with getting feedback on content from multiple stakeholdersSometimes the response isnt immediate and you have to follow up with people to get feedback on your content. Furthermore, the feedback comes in through different channels and you have to collect it from all of those channels and aggregate it.
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04:07The right time to improve your feedback processesWhen working with multiple stakeholders who want to be involved in the content review process, youll need to improve your feedback processes. Likewise, when working with different content formats that need to be reviewed and approved, an online proofing solution is recommended.
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06:16When to reach out to stakeholders for feedbackYour production steps must be aligned with your feedback processes. So, it boils down to aligning the different phases of production with the relevant stakeholders and building your review process on that basis.
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08:37Dealing with different feedback formatsWhen working with multiple stakeholders and different feedback formats, its best to use an online proofing solution like Filestage. Its also recommended that you create your own review workflow.
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10:13Asking for feedback when creating something newFirst, think about who should be involved in the process. Then you can map out the steps of the feedback back process and align the relevant stakeholders with the corresponding steps of the review process.
Quotes
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"As soon as you have different types of content you need to review and approve, then it starts to become complicated. This is the point when you should think about working with an online proofing solution." -Niklas Dorn, CEO, Filestage
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"What I recommend is to adopt your feedback process to the different stakeholders you have on the other side. Then build your custom review process based on that." -Niklas Dorn, CEO, Filestage
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"I think the best way forward is to work with an online proofing solution like Fivestage. But of course, there are also other online proofing solutions out there you can test." -Niklas Dorn, CEO, Filestage
- Part 1 How to get feedback faster — Niklas Dorn // Filestage
- Part 2Closing the gap between content creation & publication — Niklas Dorn // Filestage
- Part 3Video creative approval process — Niklas Dorn // Filestage
Up Next:
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Part 1How to get feedback faster — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. Whether you’re working with an agency or for a large company, the content production process should be a collaborative one with stakeholders from other teams. However, aggregating the feedback from these teams can be complicated when dealing with different content formats and trying to get responses in a timely fashion. Today, Niklas discusses how you can get feedback faster.
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Part 2Closing the gap between content creation & publication — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. The average marketer spends many hours per week receiving and giving feedback. When looking for ways to expedite the process from content creation to publication, it makes sense to start with optimizing the review, approval, and feedback processes to save time and ensure consistency in the content being produced. Today, Niklas discusses how to close the gap between content creation and publication.
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Part 3Video creative approval process — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. With so many marketing channels to cater to nowadays, only the big companies can afford to have an expert for every channel. In response, smaller companies have become more creative in their efforts to develop an efficient process to produce video content at scale. Today, Niklas discusses the video creative approval process.
Play Podcast
