How to speak on your customers favorite podcasts

Quotes

• “You have to keep in mind that these podcast hosts are being pitched a lot. Sometimes they get hundreds of pitches a day so you need to stand out. I suggest before you start pitching, connect with them on social media and start building a relationship with them there because when you do that, you will stand out in their inbox.” -Christina“I would connect on social media first and two, don’t forget to follow up. I can tell you that 60 to 70% of what you will land when you start pitching will be because of the follow-up.” -Christina“Everyone is going to be different. Some people want to do it manually themselves, somepeople want to be in email, some in tweets, and some in filling out forms. The thing that sticks out in my mind is, you said you have to reach out to them in the channels that they are active in.” -Ben “Something I would do, Ben if I am pitching to be on your podcast, I would fill out that online form, and then I’d find you on LinkedIn and connect with you and say, ‘Hey, Ben connecting with you here. Love your podcast. Just filled out a form to be a guest on your show.’ So one, you’re going to know it’s personalized and two, you’re going to know the person is paying attention because they didn’t pitched you via LinkedIn or via email, they told you they filled out the form that you prefer, and three that makes you more likely to both click over to their profile and see what they are about since they just pitched you to be on the show.” -Christina“I think the biggest thing is, why should you be the person to come to my show and talk about this. What makesyou different? Even having the smallest, tiniest thing that you think isn’t even relevant makes me choose you over somebody else.” -Christina“Have your pitch, share your expertise, but why you? What is something you have that nobody else has.” -Christina“I’m going to add one more, how can you serve as a marketing channel for the podcast. What I care about is what’s the topic you’re going to cover, how much reach do you have, what audience are you going to help us market with because it’s a business and our guests serve as a marketing channel. Including that in your outreach is also something that is very useful.” -Ben “I think having great case studies, having good stories, makes you stand out. I also think if you have listened to the podcast, tooksome advice, or implemented some strategies from a specific show and you mentioned that, that can 100% increase your chances.” -Christina“I used to follow up with people until they tell me to piss off. I use Boomerang, it is an extension for Gmail and it is basically your reminder to follow up. That’s your reminder to follow up, you don’t have to put it in your calendar, you don’t have to make a note, it literally just shows back up in your inbox.” -Christina“I also recently installed one of those fun extensions that tell me if somebody has opened the email. So if somebody has opened it multiple times and they’re not getting back to you, I think they are not interested but still, I think it is common courtesy to let somebody know if they have repeatedly followed up with you. Plus, I think it’s safe to say after 3 or 4 follow-ups, it’s time to switch it, change it, re-arrange it.” -Christina“About cadence and length, please keep it short people. The last thing I think any of us ever want is another email on our inbox. So keep it short and straight to the point. Obviously, the pitch is going to be longer than the follow-up because you want to share some things but hyperlinks are there for a reason.” -Christina“Something that I also do is say, ‘I have also been a guest on several podcasts and I link to those episodes. I always let the people know I am going to share the episode on social media, you can see those links in my signature. Also to shorten up emails, I give every sentence a new line because it makes it easier to read and not appear as long.” -Christina“For me, when I am doing business development for the podcast, I have a three email rule. I sent my initial email and this is with any stepof the cadence. The second email, 3 to 4 days later, ‘Hey, I just to bubble this up on your inbox to see if you’re interested, here’s my pitch again.’ The third one is some sort of a case study or additional point of validation, then get a bit more data. The fourth email is ‘hey I just to follow-up one last time. If you are interested in having me as a guest, I would absolutely love the opportunity but if you’re not, please let me know so I know not to continue to fill your inbox.” -Ben “I can actually give you real data on this because when someone emails me saying, ‘Hey, here’s my pitch, I have a template’ I use a service called MixMax which is what tells me if somebody opens my email but they also have great templates.” -Ben “Some things that we are also taking information about is what are your social profile so we can do our homework on who are you and what is your potential reach. Where we actually have a blind spot is, do you have an email list? How big is that email list and are you actually going to do promotion?” -Ben“I have been on Pat Flynn’s podcast a couple of times and if it’s helpful I can share the exact same pitch that got me on his podcast the first time. When I was on his podcast for the first time, I didn’t even have a PR agency,I callled myself a professional freelancer at the time. If you want to get that, you can go to podcastclout.com/pat and I’ll show you the exact pitch that I sent, the follow up because if it wasn’t for the follow-up it wouldn’t have happened. That’ll probably help.” -Christina“I think it’s all about finding what makes you different and why your expertise is relevant, make sure the audience is right for it and let the host know that I’m here to help you and not just to steal your air time for my own personal gain.” -Christina