What is Interactive marketing? — Frost Li // Social Chat
- Part 1Using Live Streaming to Drive Revenue — Frost Li // Social Chat
- Part 2 What is Interactive marketing? — Frost Li // Social Chat
Show Notes
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02:23Using interactive marketing to mimic the natural shopping experienceDuring in-store shopping experiences, consumers are able to interact with sales reps and other shoppers to get recommendations and make purchases. Interactive marketing tries to simulate that experience when brands talk with customers.
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03:20Types of interactive marketing experiencesConsumers have the option to do a video call with a salesperson to see the product and have it added to their shopping cart. They can also ask other shoppers questions in real time before making a purchase decision.
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04:58Industries experiencing success with interactive marketingThe fashion industry has been making use of advanced technology to show customers how products will look on them. For hardware and wearable technology, its not as successful because people want to use the product before purchase.
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06:24The role of influencers in interactive marketingOutside of the brands voice, people want to hear from someone that they associate with the industry and whose opinion they trust. As a result, influencers have been doing more live streaming sessions with brands.
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07:31The use of town hall and voting software in interactive marketingBrands are using town hall software to allow community members to answer and react to customer questions. Websites are also using voting software where brand ambassadors can answer the questions from customers that get the most votes.
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08:37The technology behind interactive marketingPlatforms like Facebook and Instagram are relied on by brands to do interactive marketing. However, more brands are trying to drive user attention back to their own websites by moving the interactive marketing activities there.
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09:08Building an interactive marketing platform on your websiteInfrastructure ranges from chat boxes to real-time live video sessions. Many brands also blend online and offline experiences by allowing participation in interactive experiences online and inviting very loyal users in-store.
Quotes
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"Interactive marketing is trying to mimic the natural shopping experiences for people when the brands are talking with the customers." -Frost Li, CEO, Social Chat
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"Other than the voice from the brand, people totally want to hear from the domain experts and the people they can associate with." -Frost Li, CEO, Social Chat
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"I've been seeing influencers doing way more live streaming, which is interactive. You probably saw a lot of the ask me anything sessions they host with the brands." -Frost Li, CEO, Social Chat
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"A lot of people still rely on social media platforms like Facebook or Instagram to do interactive marketing. But, more brands are moving all these pieces back to their own website." -Frost Li, CEO, Social Chat
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"There are websites that not only let people participate in the interactive experiences online, they also invite you to come into the store when you are a super loyal user." -Frost Li, CEO, Social Chat
- Part 1Using Live Streaming to Drive Revenue — Frost Li // Social Chat
- Part 2 What is Interactive marketing? — Frost Li // Social Chat
Up Next:
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Part 1Using Live Streaming to Drive Revenue — Frost Li // Social Chat
Frost Li, Founder and CEO of Social Chat, discusses ways to increase sales with live streaming. Marketing by eCommerce nowadays is more video-driven than it is image-driven, and this has led to an increase in live shopping content. Even a giant like Nike has all their brand ambassadors doing live shows on their products almost every week. Today, Frost talks about how to use live streaming to drive revenue.
Play Podcast -
Part 2What is Interactive marketing? — Frost Li // Social Chat
Frost Li, Founder and CEO of Social Chat, discusses ways to increase sales with live streaming. When customers are shopping in a physical store, the experience is very interactive and allows for customer feedback in real time. Many eCommerce brands have started employing interactive marketing tactics to combine elements of virtual shopping with in-store experiences to allow customers to engage with the brand in several ways. Today, Frost talks about what interactive marketing is.
