Branding, Growth Marketing, Marketing Attribution Archives

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Topic: Branding, Growth Marketing, Marketing Attribution

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Frost Li | Social Chat

What is Interactive marketing? — Frost Li // Social Chat

B2B Brand eCommerce Branding, Growth Marketing, Marketing Attribution

Frost Li, Founder and CEO of Social Chat, discusses ways to increase sales with live streaming. When customers are shopping in a physical store, the experience is very interactive and allows for customer feedback in real time. Many eCommerce brands have started employing interactive marketing tactics to combine elements of virtual shopping with in-store experiences…

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Frost Li | Social Chat

Using Live Streaming to Drive Revenue — Frost Li // Social Chat

B2B Brand eCommerce Branding, Growth Marketing, Marketing Attribution

Frost Li, Founder and CEO of Social Chat, discusses ways to increase sales with live streaming. Marketing by eCommerce nowadays is more video-driven than it is image-driven, and this has led to an increase in live shopping content. Even a giant like Nike has all their brand ambassadors doing live shows on their products almost…