Using Data to Optimize Direct Response Efforts

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, we are going to discuss how to use data to optimize direct response efforts.
About the speaker

Ron Jacobs

Jacobs & Clevenger

 - Jacobs & Clevenger

Ron is the President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book ‘Successful Direct Marketing Methods’, which is now on its eighth edition.

  • Part 1 Using Data to Optimize Direct Response Efforts

Show Notes

  • Optimization Strategy (02:32)
    One of the problems that we all face is that sometimes we have a lot of data and marketers often get intoxicated by it. Because of this, they try to optimize things that maybe cant be optimized.
  • Part 1 Using Data to Optimize Direct Response Efforts
About the speaker

Ron Jacobs

Jacobs & Clevenger

 - Jacobs & Clevenger

Ron is the President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book ‘Successful Direct Marketing Methods’, which is now on its eighth edition.

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    Part 1Using Data to Optimize Direct Response Efforts

    Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, we are going to discuss how to use data to optimize direct response efforts.