Unlocking anonymous Visitor Identification — Nick Lissette // Pearl Diver

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once considered exclusive to large corporations, is now accessible to small and medium-sized businesses through solutions like Pearl Diver. Pearl Diver's feature-rich platform converts anonymous traffic into quality leads, leading to significant improvements in conversions and email marketing performance for businesses. Today, Nick discusses how you can unlock anonymous visitor identification.
About the speaker

Nick Lissette

Black Pearl Group

 - Black Pearl Group

Nick is CEO of Black Pearl Group

Show Notes

Quotes

  • "Pearl Diver transforms the amount of leads you get from your website by about 1,000%." - Nick Lissette

  • "The information we provide through Pearl diver is the same type of data big companies have. We believe our customers should have access to this data, so we unlock and provide it to them through Pearl diver." - Nick Lissette

  • "In the world of data, there's no such thing as achieving 100% accuracy." - Nick Lissette

  • "There's a percentage of traffic to your website that's just bot and spam traffic, roughly around 50%. On average, we can identify about 20% of the remaining website traffic with Pearl Diver" - Nick Lissette

  • "Pearl diver's data accuracy is high because it processes information frequently. Data degrades by about 15% per month, making web scraping less reliable and often outdated." - Nick Lissette

  • "With Pearl Diver, you also get that email component, so you're not just reliant on a single source to evaluate where you want to put your time and money into." - Nick Lissette

About the speaker

Nick Lissette

Black Pearl Group

 - Black Pearl Group

Nick is CEO of Black Pearl Group

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