Strategic visitor ID insights — Nick Lissette // Pearl Diver

Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Understanding the strategic insights from visitor identification data allows businesses to optimize their marketing efforts, target the right audience, and predict future trends. Ultimately, with these insights, businesses can focus on attracting and retaining their ideal customers. Today, Nick discusses strategic visitor identification insights.
About the speaker

Nick Lissette

Black Pearl Group

 - Black Pearl Group

Nick is CEO of Black Pearl Group.

Show Notes

Quotes

  • "It's way easier to sell at a higher average price point than sell more to more people. Having these insights in marketing is gold for configuring your messaging to get more of the people you want." - Nick Lissette

  • "Email response frequency indicates relationship health. If the time from sending to opening to responding is tight, there's a high engagement. If it's long, and you have to send two emails to everyone, it's poor." - Nick Lissette

  • "Pearl Diver is used almost like a CRM for people that are never going to use a CRM because they don't have the time, inclination, or they're just not built that way." - Nick Lissette

About the speaker

Nick Lissette

Black Pearl Group

 - Black Pearl Group

Nick is CEO of Black Pearl Group.

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