Addressing employee concerns around AI implementation
- Part 1Transparency & accuracy with AI in advertising
- Part 2 Addressing employee concerns around AI implementation
Show Notes
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00:00Common misconceptions about AI implementation in marketing.Discussion on addressing employee concerns to build understanding and trust within the team.
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02:15Training programs and resources for employees to work with AI tools.Exploring specific training initiatives to equip employees with the necessary skills for effective AI tool utilization.
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04:45Promoting collaboration between AI systems and human employees.Strategies to foster a culture of collaboration to maximize the benefits of both AI and human input in marketing strategies.
Quotes
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“There are certain areas or departments or job roles where AI may play a bigger role in what a human is doing, but I haven't seen anybody be really concerned about losing their position or their job.” - Cort Irish
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“There's pressure in being as efficient or continuing to improve your efficiencies because of what AI is bringing to the table.” - Cort Irish
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“Gen AI isn't necessarily going to replace a creative department.” - Cort Irish
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“AI won't be replacing humans. Humans will be replaced by other humans who are using AI.” - Cort Irish
- Part 1Transparency & accuracy with AI in advertising
- Part 2 Addressing employee concerns around AI implementation
Up Next:
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Part 1Transparency & accuracy with AI in advertising
VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Transparency and Accuracy in AI Advertising. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as transparency and accuracy when usng AI tools, extracting learnings from artificial intelligence, blending the unlimited capacity of AI with the very limited capacity of the human brain and much more..
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Part 2Addressing employee concerns around AI implementation
VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Addressing employee concerns around AI implementation. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as the general attitude toward the notion that AI would replace humans at their jobs, the impact of AI, the future of hiring, and much more.
