Addressing employee concerns around AI implementation

VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Addressing employee concerns around AI implementation. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as the general attitude toward the notion that AI would replace humans at their jobs, the impact of AI, the future of hiring, and much more.
About the speaker

Cort Irish

Claritas

 - Claritas

Cort is VP Marketing and Communications at Claritas

Show Notes

  • 00:00
    Common misconceptions about AI implementation in marketing.
    Discussion on addressing employee concerns to build understanding and trust within the team.
  • 02:15
    Training programs and resources for employees to work with AI tools.
    Exploring specific training initiatives to equip employees with the necessary skills for effective AI tool utilization.
  • 04:45
    Promoting collaboration between AI systems and human employees.
    Strategies to foster a culture of collaboration to maximize the benefits of both AI and human input in marketing strategies.

Quotes

  • “There are certain areas or departments or job roles where AI may play a bigger role in what a human is doing, but I haven't seen anybody be really concerned about losing their position or their job.” - Cort Irish

  • “There's pressure in being as efficient or continuing to improve your efficiencies because of what AI is bringing to the table.” - Cort Irish

  • “Gen AI isn't necessarily going to replace a creative department.” - Cort Irish

  • “AI won't be replacing humans. Humans will be replaced by other humans who are using AI.” - Cort Irish

About the speaker

Cort Irish

Claritas

 - Claritas

Cort is VP Marketing and Communications at Claritas

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