Transparency & accuracy with AI in advertising
- Part 1 Transparency & accuracy with AI in advertising
- Part 2Addressing employee concerns around AI implementation
Show Notes
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00:00Introduction to Claritas and its data driven marketing solutions.Discussion on how Claritas helps marketers identify ideal audiences and execute multi-channel marketing campaigns effectively.
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03:45Integration of AI technology in marketing strategies.Explanation of how AI technology, led by the Chief AI Officer, enhances audience identification, campaign execution, and measurement at Claritas.
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07:20Importance of transparency and accuracy in AI driven advertising.Insights on the significance of maintaining transparency and accuracy in advertising campaigns through the use of AI technology.
Quotes
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“Identification of audiences and the execution of campaigns and the measurement, all of that now is being fueled by AI technology.” - Cort Irish
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“The beauty of AI and these learning models is that they're continually learning.” - Cort Irish
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“Our brains don't work as quickly as AI is working in real time.” - Cort Irish
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“At Claritas, we have a very powerful identity graph, we ingest 40 billion data points on a monthly basis into our graph, we have 10,000 different demographic and behavioral insights on households.” - Cort Irish
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“[AI is] not going to replace humans.” - Cort Irish
- Part 1 Transparency & accuracy with AI in advertising
- Part 2Addressing employee concerns around AI implementation
Up Next:
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Part 1Transparency & accuracy with AI in advertising
VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Transparency and Accuracy in AI Advertising. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as transparency and accuracy when usng AI tools, extracting learnings from artificial intelligence, blending the unlimited capacity of AI with the very limited capacity of the human brain and much more..
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Part 2Addressing employee concerns around AI implementation
VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Addressing employee concerns around AI implementation. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as the general attitude toward the notion that AI would replace humans at their jobs, the impact of AI, the future of hiring, and much more.
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