Tips for B2B software marketers — Chris Voce // G2
Chris Voce
G2
- Part 15 factors shaping B2B software buying — Chris Voce // G2
- Part 2 Tips for B2B software marketers — Chris Voce // G2
Show Notes
Quotes
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"The majority of respondents to the benchmark report on software and services buyer behaviour are looking for ROI within six months of implementation." - Chris Voce
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"Over 85% of buyers use reviews as part of their purchasing decision." - Chris Voce
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"93% of respondents say the quality of implementation significantly influences the decision to renew." - Chris Voce
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"You have to be able to lead with a richer view of value." - Chris Voce
- Part 15 factors shaping B2B software buying — Chris Voce // G2
- Part 2 Tips for B2B software marketers — Chris Voce // G2
Chris Voce
G2
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Part 15 factors shaping B2B software buying — Chris Voce // G2
Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buying has undergone transformative changes, influencing the way businesses approach technology investments. Understanding the factors driving these changes is essential for marketers seeking success in this competitive environment. Today, Chris discusses the five factors that are shaping B2B software buying
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Part 2Tips for B2B software marketers — Chris Voce // G2
Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more self-reliant than ever before and prefer not to engage with sales until the final stages of the funnel. Marketers must adapt by delivering precisely what customers want, providing detailed information about their product's features, benefits, and implementation. Today, Chis discusses tips for B2B software marketers
