Optimizing organic marketing channels
Christian Ashlock
Branch
- Part 1Thinking beyond the old way of “bean counting” measurement
- Part 2 Optimizing organic marketing channels
Show Notes
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00:04Optimizing organic marketing channels, focusing on making content easy to share and measureEmphasizing the importance of creating great experiences and measuring them in organic marketing.
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05:53Optimizing marketing efforts through user friendly experiencesInterruptive marketing tactics can be frustrating for users, but Etsy's approach provides value and encourages app adoption.
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11:01Balancing short term and long term marketing strategiesEmphasizing the importance of understanding both creative and technical aspects of marketing.
Quotes
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“It's interesting when there's competing interest for a marketer.” - Christian Ashlock
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You have to have some customers that can serve as a base.” - Christian Ashlock
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“You need to be able to measure and understand and then work with folks that can help you do that.” - Christian Ashlock
- Part 1Thinking beyond the old way of “bean counting” measurement
- Part 2 Optimizing organic marketing channels
Christian Ashlock
Branch
Up Next:
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Part 1Thinking beyond the old way of “bean counting” measurement
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.
Play Podcast -
Part 2Optimizing organic marketing channels
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.
