Thinking beyond the old way of “bean counting” measurement
Christian Ashlock
Branch
- Part 1 Thinking beyond the old way of “bean counting” measurement
- Part 2Optimizing organic marketing channels
Show Notes
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00:30Transitioning from traditional to advanced measurement methods.Discussing effective strategies for marketing executives to shift to advanced measurement approaches for better decision-making.
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04:15Overcoming key challenges in moving beyond traditional practices.Exploring the main obstacles faced by marketing teams and how to overcome them when transitioning to advanced measurement strategies.
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08:45Utilizing emerging technologies for enhanced measurement strategies.Highlighting the role of emerging technologies in helping marketing executives improve decision-making through advanced measurement strategies.
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12:20Examples of companies successfully shifting their measurement mindset.Providing insights into successful companies that have transformed their measurement practices and the positive impact on their marketing efforts.
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16:50Aligning measurement practices with business goals for success.Emphasizing the importance of aligning measurement practices with overall business objectives and strategies to ensure successful outcomes.
Quotes
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"If users aren't aware and have opted in to the data you're collecting on them, you're just not going to have it." - Christian Ashlock
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“There's the measurement you have to do to make sure that on a tactical second by second basis, your marketing is actually working." - Christian Ashlock
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"The best tools that marketers are going to have to understand their marketing are going to be able to combine a couple of different data sources together and then present them in flexible ways." - Christian Ashlock
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"What's hard for marketers right now is that tension between a black box solution versus something you can understand." - Christian Ashlock
- Part 1 Thinking beyond the old way of “bean counting” measurement
- Part 2Optimizing organic marketing channels
Christian Ashlock
Branch
Up Next:
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Part 1Thinking beyond the old way of “bean counting” measurement
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on the old way of “bean counting” measurement. In this episode, Christian delves into the traditional way of measurement and why we need to get away from the old way of bean counting, advice for marketers on what really makes a difference in their marketing efforts, and the evolution of analytics and measurement tooling.
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Part 2Optimizing organic marketing channels
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.
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