The benefits of multi-channel data clean rooms
- Part 1The toxic dependency on 3rd-party cookies
- Part 2 The benefits of multi-channel data clean rooms
Show Notes
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00:00Preparation for the phase out of third party cookiesStrategies employed by marketing executives to adapt to the changing landscape.
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02:15Risks and concerns of third party cookie dependenceDiscussion on the potential impact of losing third-party cookies on marketing efforts.
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04:45Emerging technologies to replace third party cookiesExploration of alternative methods and technologies to fill the tracking gap.
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07:20Maintaining consumer trust post third party cookiesStrategies to gather data while ensuring consumer privacy and trust.
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09:10Impact on cross platform tracking and attribution modelsAdapting to the new environment for accurate measurement of marketing initiatives.
Quotes
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“Multi-channel clean room really is about the facilitation of second party data in particular.” - Cory Munchbach
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“Your customers are on multiple channels. So you want to be able to bring data in from various sources.” - Cory Munchbach
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“We wouldn't have clean rooms, if not for the need for creating separation between who can see what data.” - Cory Munchbach
- Part 1The toxic dependency on 3rd-party cookies
- Part 2 The benefits of multi-channel data clean rooms
Up Next:
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Part 1The toxic dependency on 3rd-party cookies
BlueConic CEO, Cory Muchbach deep-dives into the intricacies of toxic dependence on 3rd party cookies. In this episode, Cory shares her perspectives on third party cookie deprecation, the cause of the slow down of third party cookie depreciation and a host of other ideas.
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Part 2The benefits of multi-channel data clean rooms
CEO of BlueConic, Cory Munchbach, deep-dives into the benefits of multi-channel data clean rooms. In this episode, Cory discusses the notion and benefits of multi-channel data clean rooms. She delves into a cost benefit analysis as well.
