The toxic dependency on 3rd-party cookies

BlueConic CEO, Cory Muchbach deep-dives into the intricacies of toxic dependence on 3rd party cookies. In this episode, Cory shares her perspectives on third party cookie deprecation, the cause of the slow down of third party cookie depreciation and a host of other ideas.

About the speaker

Cory Munchbach

BlueConic

Cory is BlueConic CEO

Part 1 The toxic dependency on 3rd-party cookies
Part 2The benefits of multi-channel data clean rooms

Show Notes

00:00

Preparation for the phase

Strategies and effective methods for marketing executives to adapt to the transition.
02:15

Risks and concerns of third

Impact on personalized marketing efforts due to the loss of this tool.
04:45

Emerging technologies to replace third

Adoption strategies for companies to stay ahead in implementing these solutions.

Quotes

“The reason that this has been so dysfunctional is the lack of transparency into what actually happens when [third party cookies go] away.” - Cory Munchbach
“It's pretty demoralizing to sit here today, and having seen this coming, just letting it go further and further.” - Cory Munchbach
“In some ways, the cookie is kind of a proxy for a generally very unhealthy dependence on a few key players.” - Cory Munchbach
“Marketing matters. It has an impact.” - Cory Munchbach
“I'm a believer that advertising has an important role to play in an open internet.” - Cory Munchbach