The toxic dependency on 3rd-party cookies
- Part 1 The toxic dependency on 3rd-party cookies
- Part 2The benefits of multi-channel data clean rooms
Show Notes
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00:00Preparation for the phaseStrategies and effective methods for marketing executives to adapt to the transition.
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02:15Risks and concerns of thirdImpact on personalized marketing efforts due to the loss of this tool.
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04:45Emerging technologies to replace thirdAdoption strategies for companies to stay ahead in implementing these solutions.
Quotes
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“The reason that this has been so dysfunctional is the lack of transparency into what actually happens when [third party cookies go] away.” - Cory Munchbach
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“It's pretty demoralizing to sit here today, and having seen this coming, just letting it go further and further.” - Cory Munchbach
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“In some ways, the cookie is kind of a proxy for a generally very unhealthy dependence on a few key players.” - Cory Munchbach
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“Marketing matters. It has an impact.” - Cory Munchbach
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“I'm a believer that advertising has an important role to play in an open internet.” - Cory Munchbach
- Part 1 The toxic dependency on 3rd-party cookies
- Part 2The benefits of multi-channel data clean rooms
Up Next:
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Part 1The toxic dependency on 3rd-party cookies
BlueConic CEO, Cory Muchbach deep-dives into the intricacies of toxic dependence on 3rd party cookies. In this episode, Cory shares her perspectives on third party cookie deprecation, the cause of the slow down of third party cookie depreciation and a host of other ideas.
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Part 2The benefits of multi-channel data clean rooms
CEO of BlueConic, Cory Munchbach, deep-dives into the benefits of multi-channel data clean rooms. In this episode, Cory discusses the notion and benefits of multi-channel data clean rooms. She delves into a cost benefit analysis as well.
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