The surging importance of retail media networks
- Part 1 The surging importance of retail media networks
- Part 2How local grocers & convenience stores can modernize their marketing
Show Notes
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00:30Importance of retail media networks for retailers and partners.Discussion on leveraging purchase behavior data beyond CPG products.
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03:45Unique value of Bridg's identity resolution platform.Explanation of identifying and engaging non-loyalty shoppers using POS data.
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07:15Introduction of Rippl, the retail media network.Details on collaborating with regional grocers and convenience stores.
Quotes
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"We're happy to say we've got over 44,000 stores in Rippl and just crossed the 100 million unique shopper threshold." - Jared Luskin
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"If you look at the scale of regional grocery in the US, around 30% of all grocery purchases are actually made at regional grocers." - Jared Luskin
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"It's really difficult to reach those regional grocers and convenience stores, reach their shoppers because, again, you have to sign, work with 10, 15, 20 different grocers if you want to try to reach that audience." - Jared Luskin
Episode Chapters
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Generated text from prompt for episode MarTech -- Matt Pierce -- TechSmith -- The Big Finish-- Horizontal
- Part 1 The surging importance of retail media networks
- Part 2How local grocers & convenience stores can modernize their marketing
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Part 1The surging importance of retail media networks
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media success is powered by Bridg's innovative solutions in this insightful episode.
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Part 2How local grocers & convenience stores can modernize their marketing
Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from Jared Luskin on modernizing marketing strategies at Bridg in this engaging podcast episode.
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