Emotional impact of AI on Marketers
- Part 1The State of AI Tooling
- Part 2Where to integrate AI into your MarTech stack?
- Part 3 Emotional impact of AI on Marketers
Show Notes
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00:30Leveraging AI for personalized customer interactions.Discussion on how AI can be used to personalize marketing efforts through individual customer interactions.
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12:15Integrating AI into field operations for targeted messaging.Exploration of how AI can be integrated into field operations to deliver targeted messaging and enhance customer loyalty.
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25:45Balancing cost effective customer acquisition with growth and retention.Insights on maintaining a balance between cost-effective customer acquisition, predictable growth, and customer retention strategies.
Quotes
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“A lot of us just crave the human touch, literally, figuratively.” - Rob Freedman
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“The unintentional bias that we could be putting out there is one broken brain moment for us.” Rob Freedman
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“AI can analyze these huge amounts of customer information, and it can pretty much tell me [...] what their needs or preferences and what their emotions are at a deeper level.” - Rob Freedman
- Part 1The State of AI Tooling
- Part 2Where to integrate AI into your MarTech stack?
- Part 3 Emotional impact of AI on Marketers
Up Next:
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Part 1The State of AI Tooling
Head of Growth at Zuper, Rob Freedman, discusses the state of AI tooling in today’s world. In this conversation with MarTech Podcast host, Benjamin Sharpiro, Rob delves into his own understanding of Artificial intelligence and Zuper integrates AI in their operation,his opinion on the efficiency of AI, and other places AI can be used outside of content generation.
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Part 2Where to integrate AI into your MarTech stack?
Head of Growth at Zuper, Rob Freedman, delves into the strategic integration of AI into your MarTech stack. Discover how SaaS companies are leveraging artificial intelligence to drive sustainable growth and enhance customer acquisition strategies. Rob explores the key areas where AI, like generative tools and data processing, can revolutionize your marketing efforts. Learn how to unlock growth opportunities and optimize your field sales and service management effortlessly with Zuper.
Play Podcast -
Part 3Emotional impact of AI on Marketers
Head of Growth at Zuper, Rob Freedman, delves into the emotional impact of AI on marketers. Discover how AI is transforming the marketing landscape, affecting how marketers strategize and connect with their audience on a deeper level. Join Rob as he explores the evolving role of AI in shaping emotional connections between brands and consumers in the digital age.
