The State of AI Tooling
- Part 1 The State of AI Tooling
- Part 2Where to integrate AI into your MarTech stack?
- Part 3Emotional impact of AI on Marketers
Show Notes
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00:30Leveraging AI tools for strategic growth in SaaS.Discussion on how AI tools are used by SaaS companies to grow strategically, not just exponentially.
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10:15Transition from "grow at all costs" to sustainable growth.Exploring the shift in approach from aggressive growth to sustainable strategies in SaaS companies.
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20:45Balancing cost effective customer acquisition and retention.Insights on maintaining a balance between acquiring customers cost-effectively, ensuring predictable growth, and retaining customers
Quotes
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“A lot of marketers are drowning in data” - Rob Freedman
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“We're not at the point where we can take the repurposed content that the AI has generated and then just push that live.” - Rob Freedman
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“[AI] is the thing that is enabling us to do more with less.” - Rob Freedman
- Part 1 The State of AI Tooling
- Part 2Where to integrate AI into your MarTech stack?
- Part 3Emotional impact of AI on Marketers
Up Next:
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Part 1The State of AI Tooling
Head of Growth at Zuper, Rob Freedman, discusses the state of AI tooling in today’s world. In this conversation with MarTech Podcast host, Benjamin Sharpiro, Rob delves into his own understanding of Artificial intelligence and Zuper integrates AI in their operation,his opinion on the efficiency of AI, and other places AI can be used outside of content generation.
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Part 2Where to integrate AI into your MarTech stack?
Head of Growth at Zuper, Rob Freedman, delves into the strategic integration of AI into your MarTech stack. Discover how SaaS companies are leveraging artificial intelligence to drive sustainable growth and enhance customer acquisition strategies. Rob explores the key areas where AI, like generative tools and data processing, can revolutionize your marketing efforts. Learn how to unlock growth opportunities and optimize your field sales and service management effortlessly with Zuper.
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Part 3Emotional impact of AI on Marketers
Head of Growth at Zuper, Rob Freedman, delves into the emotional impact of AI on marketers. Discover how AI is transforming the marketing landscape, affecting how marketers strategize and connect with their audience on a deeper level. Join Rob as he explores the evolving role of AI in shaping emotional connections between brands and consumers in the digital age.
Play Podcast
