Why startups shouldn’t hire full-time — Emma Westley // Fractional CMO & Content Strategy Consultant
Emma Westley
immerj
- Part 1The rise of the Fractional CMO — Emma Westley // Fractional CMO & Content Strategy Consultant
- Part 2 Why startups shouldn’t hire full-time — Emma Westley // Fractional CMO & Content Strategy Consultant
Show Notes
-
02:29How work has changedEmmas experience of working remotely as a fractional CMO and consultant for multiple companies was enabled by the changing attitudes towards remote work. Startups are growing within this environment as they are accommodating to peoples working preferences.
-
06:25What to consider when going independentWhen transitioning into an independent role, its critical to evaluate the business viability and take time to develop it. While theres a lot to work out, if you can achieve control and work-life balance, there's nothing more satisfying.
-
09:10How startups benefit from hiring consultants and fractionalsHiring specialized consultants allows startups to pivot and adapt to changing strategies and marketing channels. Moreover, having a fractional, especially at a senior level, provides consistency and oversight while navigating the startup's history and potential pitfalls.
-
10:50Why startups benefit from hiring a consultant or fractional CMO in times of rapid changeStartups are constantly evolving, changing their focus, target audience, and even their product or service proposition. In such a dynamic environment, it's crucial to tap into different skill sets as needed to support the changes.
-
13:11Challenges with marketing automation and the need for a shift in mindsetMarketing automation in martech did not free up teams for more creative and strategic work as promised, and instead made marketers busier trying to find other things to do. It is suggested that marketers let automation and AI take over to allow for flexibility in their work.
Quotes
-
"Startups dipping into different consultants for specific skill sets is useful because if six months later you're pivoting to something else, you can get a different consultant in to help with that." -Emma Westley, Fractional CMO, immerj
-
"As a fractional, you get to know your team, and the rest of the C suite a lot better. So you can be that glue to keep things running." -Emma Westley, Fractional CMO, immerj
-
"What we need to do as marketers is start to let automation and AI do the stuff for us rather than trying to find other things to fill our time." -Emma Westley, Fractional CMO, immerj
-
"Automation for martech was to free up your team to do more creative or strategic things. And that hasn't happened. What's happened is we've all become busier trying to find other things to do." -Emma Westley, Fractional CMO, immerj
- Part 1The rise of the Fractional CMO — Emma Westley // Fractional CMO & Content Strategy Consultant
- Part 2 Why startups shouldn’t hire full-time — Emma Westley // Fractional CMO & Content Strategy Consultant
Up Next:
-
Part 1The rise of the Fractional CMO — Emma Westley // Fractional CMO & Content Strategy Consultant
Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the cost and adjust the level of support based on their changing needs. Today, Emma discusses the rise of the fractional CMO.
Play Podcast -
Part 2Why startups shouldn’t hire full-time — Emma Westley // Fractional CMO & Content Strategy Consultant
Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups require a diverse range of skill sets to support changing business needs and to test growth channels when scaling. Hence, it is more beneficial for them to hire consultants and fractionals rather than relying on full-time employees with limited expertise. Today, Emma discusses why startups shouldn't hire full-time.
