The rise of the Fractional CMO — Emma Westley // Fractional CMO & Content Strategy Consultant

Show Notes

• 04:24
  The rise of fractional CMOs

  A fractional CMO is a part-time CMO who works for multiple companies. While this concept is more popular in the US, it is becoming more popular in the UK, Europe, and Asia.
• 06:20
  Why fractional CMOs are a better option for some brands

  The decision to have a fractional CMO depends on several factors, including the stage of the company. For startups and scale-ups with limited resources, a fractional CMO can provide leadership and strategic vision without the cost of a full-time hire.
• 08:33
  How the role and work of a fractional CMO differs from a full time CMO

  The work and role of a fractional CMO are similar to a full-time CMO in terms of setting strategy, managing resources, and helping the team execute. However, fractional CMOs often bring in resources through their networks to assist with various project aspects.
• 09:44
  Managing multiple projects and teams as a fractional CMO

  Fractional CMOs have to switch between different clients and projects constantly, much like working at an agency. Emma finds it challenging to manage more than two clients at a time, so she blends her fractional CMO work with consulting work to avoid cognitive overload.
• 12:00
  Effectively managing multiple marketing partners as a fractional CMO

  Emma has copious lists in different places like Asana and Notion, to manage her tasks for different companies. Each list is associated with a different brand to help her switch cognitively between the two.
• 13:36
  Differences between being a consultant and a fractional CMO

  Consultancy work is usually project-based and involves more independent work and control of the project. Being a fractional CMO requires more investment in the company, adjusting to its processes and meeting cadences, and being more accommodating to the company's needs.