Effective leadership in marketing organizations
- Part 1The right GTM for your company’s size & audience
- Part 2 Effective leadership in marketing organizations
Show Notes
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00:30Matching the go to market strategy with company size and audience.Discussion on aligning GTM with the right buyers and engaging various organizational levels effectively.
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05:45Communicating OKRs from executive leadership to the entire workforce.Strategies for ensuring alignment and value communication across different levels within large organizations.
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10:20Overcoming challenges in engaging technologyInsights on obstacles faced and solutions for aligning GTM with company size and audience.
Quotes
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“One of the nuances that gets sometimes misunderstood in marketing organizations, when organizations think about leveraging OKRs as part of their management model, is: how does that align with my KPIs?” - David Chase
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“Every single week in your team meeting and in your one-on-ones, dedicate 75%, 80% of your time in those conversations to those goals, to the things that you've decided as a team are the highest priority.” - David Chase
- Part 1The right GTM for your company’s size & audience
- Part 2 Effective leadership in marketing organizations
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Part 1The right GTM for your company’s size & audience
CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and objectives, highlighting the role of Workboard in achieving these goals.
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Part 2Effective leadership in marketing organizations
CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs within a marketing organization, as well as the relationship/distinction between OKRs and KPIs.
