The right GTM for your company’s size & audience
- Part 1 The right GTM for your company’s size & audience
- Part 2Effective leadership in marketing organizations
Show Notes
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00:30Understanding the buyer persona and target market challenges.Discussion on engaging key decision-makers in large organizations and showcasing value to various levels within the company.
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03:45Tailoring GTM strategies for complex organizations.Strategies for effectively reaching and engaging with CEOs and business unit leaders as the primary buyers.
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07:15Importance of engaging all levels within client organizations.Highlighting the significance of demonstrating value to VPs, managers, and frontline teams in addition to executive sponsors.
Quotes
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"What's interesting about WorkBoard and the problem that we solve is that it's really the biggest and most complex organizations that we sell to." - David Chase
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"A marketing 101: [...] focus on the problem, engage the buyer, and then ultimately show them the solution through what you do." - David Chase
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" Every CEO, every business unit leader believes they have the right strategy." - David Chase
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“The world's changing every month and every quarter and we have to make sure that the entire organization is coming along on that journey, not 10, 50, 60% of it.” - David Chase
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“The biggest thing is translating the strategy and making sure that everybody is aligned; that is still true whether it's a large organization or a small organization.” - David Chase
- Part 1 The right GTM for your company’s size & audience
- Part 2Effective leadership in marketing organizations
Up Next:
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Part 1The right GTM for your company’s size & audience
CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and objectives, highlighting the role of Workboard in achieving these goals.
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Part 2Effective leadership in marketing organizations
CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs within a marketing organization, as well as the relationship/distinction between OKRs and KPIs.
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