Driving 250k revenue in 24 hours without using Facebook ads or discounts

Quotes

• “My takeaway from yesterday is that you really think of tiered structure to your marketing or you are driving people to your social groups, trying to convert those users to get their email address, get them to join a VIP group, and getting VIP group to subscribe to SMS and that way, when you have a product launch you know who to start messaging to by giving them exclusive offers that generally builds impulse and drives revenue.” -Ben “One more caveat in there too is that there were no discounts. This was not a Black Friday sale. This was selling products at full price, full margin. So it’s really something that I was astounded at when I saw.” -Jordan“This particular launch was for a Fall/Winter collection. It was a brand new set of clothes, there was about 550 new SKUs that we were introducing and for the two weeks prior, we had shown a bunch of sneak peeks of these clothes to our audience. So we decided to give them two-hour early access, we gave them the password at 10AM Pacific.” -Jordan“Within those first two hours, we did a$120,000 in sales just from that group and it’s the biggest launch that we have but I truly believe that our next launch is going to be bigger because it’s working so well.” -Jordan“We were spending money on Facebook ads during pre-launch, of course. But we have customers that we know they want what we are about to sell to them because we got them to this list and we opt them in. That’s why I love SMS so much because we’re not gonna let just anybody join the SMS list. These people have to actively opt-in to this list.” -Jordan“We don’t all the time what sizes could be popular for a certain year so we have really trained our customers to know that we sell out of products. So they know that if they really want to get that product right away, that they are going to jump through the hoops to do it and they love our product so much and I think that’s really the key.” -Jordan“I believe that this works for established brands that have areally high brand equity and the people really love. I do not believe this works for dropshipping, fly-by-night brands. You really have to have that buy-in of the brand to do this and you have to give people reason, and I don’t believe that discount is always a reason.” -Jordan“I think that’s really the secret sauce here. When we’re talking about running your product launches, you have to be able to have an enthusiastic audience that you’re marketing to.” -Ben