The importance of brand safety & alignment in CTV advertising
- Part 1 The importance of brand safety & alignment in CTV advertising
- Part 2The benefits & challenges of implementing contextual advertising
Show Notes
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00:30The importance of brand safety in CTV advertising.Discussion on the risks and mitigation strategies related to brand safety in CTV advertising.
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02:15Ensuring brand alignment for positive viewer experience.Exploring how brand alignment enhances viewer experience and campaign effectiveness in CTV advertising.
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04:45Monitoring tools for real time brand safety enforcement.Insights into current technology and tools available for real-time monitoring and enforcement of brand safety measures in the CTV environment.
Quotes
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"Brand safety has certainly gone through an evolution. A new term over the last couple of years has evolved that is brand suitability" - Brian Danzis
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"Keyword technology brought us to a certain point, but keywords only get you so far again with the complexities of language and dialect" - Brian Danzis
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"Liz, our proprietary AI, is scanning 60,000 articles every second of the day." - Brian Danzis
- Part 1 The importance of brand safety & alignment in CTV advertising
- Part 2The benefits & challenges of implementing contextual advertising
Up Next:
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Part 1The importance of brand safety & alignment in CTV advertising
President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis.
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Part 2The benefits & challenges of implementing contextual advertising
President, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and considerations involved in creating highly impactful digital ads within relevant premium content.
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