The benefits & challenges of implementing contextual advertising

President, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and considerations involved in creating highly impactful digital ads within relevant premium content.
About the speaker

Brian Danzis

Seedtag

 - Seedtag

Brian is President, North America at Seedtag

Show Notes

  • 00:00
    Utilizing AI for targeted advertising without extensive user data.
    Discussion on groundbreaking AI tools for targeted advertising without extensive user data collection.
  • 02:45
    Impact of privacy reforms and third party cookies on advertising.
    Exploration of the potential growth and renaissance of contextual advertising amid privacy reforms and third-party cookie changes.
  • 05:20
    Evolution and capabilities of Seed Tag's contextual AI, Liz.
    Insights into the development and functionalities of Seed Tag's contextual AI, Liz, including multilingual capabilities and object recognition.

Quotes

  • "Only a third of the internet in the U.S. on mobile browsers is addressable today" - Brian Danzis

  • "The rise of contextual really began three or four years ago when everyone was concerned about the deprecation of cookies. And I think then it evolved to just a general concern amongst consumers around privacy." - Brian Danzis

  • "Human emotional response is key to impacting users effectively." - Brian Danzis

About the speaker

Brian Danzis

Seedtag

 - Seedtag

Brian is President, North America at Seedtag

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