The benefits & challenges of implementing contextual advertising
- Part 1The importance of brand safety & alignment in CTV advertising
- Part 2 The benefits & challenges of implementing contextual advertising
Show Notes
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00:00Utilizing AI for targeted advertising without extensive user data.Discussion on groundbreaking AI tools for targeted advertising without extensive user data collection.
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02:45Impact of privacy reforms and third party cookies on advertising.Exploration of the potential growth and renaissance of contextual advertising amid privacy reforms and third-party cookie changes.
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05:20Evolution and capabilities of Seed Tag's contextual AI, Liz.Insights into the development and functionalities of Seed Tag's contextual AI, Liz, including multilingual capabilities and object recognition.
Quotes
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"Only a third of the internet in the U.S. on mobile browsers is addressable today" - Brian Danzis
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"The rise of contextual really began three or four years ago when everyone was concerned about the deprecation of cookies. And I think then it evolved to just a general concern amongst consumers around privacy." - Brian Danzis
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"Human emotional response is key to impacting users effectively." - Brian Danzis
- Part 1The importance of brand safety & alignment in CTV advertising
- Part 2 The benefits & challenges of implementing contextual advertising
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Part 1The importance of brand safety & alignment in CTV advertising
President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis.
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Part 2The benefits & challenges of implementing contextual advertising
President, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and considerations involved in creating highly impactful digital ads within relevant premium content.