Exploring the relationship between creativity & modern content suites
Deane Barker
Optimizely
- Part 1The impact of AI on personalized content delivery
- Part 2 Exploring the relationship between creativity & modern content suites
Show Notes
-
00:30Leveraging data driven insights to enhance content creation.Discussion on how data-driven insights can be used to improve the effectiveness of content creation in modern marketing campaigns.
-
10:15The role of human intuition in conjunction with AI.Exploring the importance of human intuition and creativity alongside AI technologies in developing personalized content strategies.
-
20:45Examples of breakthrough content experiences.Sharing successful examples where a mix of creativity and technology has led to innovative content experiences for consumers.
Quotes
-
“The romantic lie of creativity that great ideas are the ex nihilo product of a singular human mind.” - Deane Barker
-
“We spent $5 billion a year supporting our developers. How much do we spend supporting our creative teams? And how much do we spend on tools for them to work together and to collaborate and to ideate and to centralize their ideas and share their ideas and develop their ideas? We don't.” -Deane Barker
-
“It's fine to have wonderful chaos, but you have to have gates and you have to have milestones that things have to foot through.” - Deane Barker
-
“You need to invest in your creative teams, just like you invest in your development teams.” - Deane Barker
- Part 1The impact of AI on personalized content delivery
- Part 2 Exploring the relationship between creativity & modern content suites
Up Next:
-
Part 1The impact of AI on personalized content delivery
Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take away our ability to create content? That is the big question. In today’s episode, Deane delves into how generative AI and AI for pattern recognition can optimize content generation for marketers.
Play Podcast -
Part 2Exploring the relationship between creativity & modern content suites
Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today’s episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.
