The impact of AI on personalized content delivery
Deane Barker
Optimizely
- Part 1 The impact of AI on personalized content delivery
- Part 2Exploring the relationship between creativity & modern content suites
Show Notes
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00:00Enhancing customer engagement through AI driven content personalization.Discussing how AI can improve customer engagement and conversion rates through personalized content delivery strategies.
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00:45Overcoming challenges in implementing AI driven personalized content strategies.Exploring the key obstacles marketing executives face and how to overcome them in implementing AI-driven personalized content strategies.
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01:20Successful case studies showcasing AI's impact on personalized content delivery.Sharing examples of how AI has significantly improved the effectiveness of personalized content delivery in marketing campaigns.
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02:10Scaling personalized content delivery across multiple channels with AI.Exploring how AI enables marketers to effectively scale personalized content delivery efforts across various platforms and channels.
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03:00Ensuring ethical use of AI in content personalization for customer trust.Discussing strategies for marketing executives to maintain ethical and responsible use of AI in personalizing content delivery to uphold customer trust and regulatory compliance.
Quotes
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"Generative AI may help with words, but content creation involves much more." - Deane Barker
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"AI aids in one step of content creation, but human input is crucial." - Deane Barker
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"Organizations relying solely on AI risk process atrophy in content creation." - Deane Barker
- Part 1 The impact of AI on personalized content delivery
- Part 2Exploring the relationship between creativity & modern content suites
Up Next:
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Part 1The impact of AI on personalized content delivery
Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take away our ability to create content? That is the big question. In today’s episode, Deane delves into how generative AI and AI for pattern recognition can optimize content generation for marketers.
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Part 2Exploring the relationship between creativity & modern content suites
Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today’s episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.
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