How TikTok stacks up to social media giants — Amine Bentahar // Advantix Digital

Quotes

• “The way I would describe TikTok is Vine meets Snapchat where you have the filters you want and the video technology behind it.” - Amine “Brands can use TikTok in three different ways: First they can create their own channel and upload relevant videos, Second is, they can work with influencers, and the third way brands are leveraging this channel is by advertisig on it.” - Amine “You can grow your channel organically and through paid channels on TikTok.” - Amine “I won’t say that you take money away from channels that are working for you but TikTok is definitely a channel that you can leverage to scale. The metrics for us, speak for themselves.” -  Amine  “One of the important things to realize when you’re cultivating a new channel is that there are different factors at play, such as how much inventory is, how many impressions can you get, how effective are those impressions, and what’s the competition because that impacts what you actually have to pay for them.” - Ben “In using TikTok, stay authentic and don’t try to be a brand that you’re not.” - Amine “The younger generation is really smart about how they consume the content. They know what they want and they understand when you’re trying too hard so make sure you’re authentic, leverage influencers, and remember what the app is all about.” - Amine