The Evolving CMO Role — Jeremy Haft // Digital Remedy
- Part 1 The Evolving CMO Role — Jeremy Haft // Digital Remedy
- Part 2CMO Success Measurement — Jeremy Haft // Digital Remedy
Show Notes
Quotes
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"The CMO role is one of the quickest tenured roles out there. If you're lucky, it's an 18-month rolling cycle whether you're successful or not within that role." - Jeremy Haft
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"The CMO has become the CFO because they need to use data and analytics to demonstrate the impact of spending on business growth." - Jeremy Haft
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"The CMO's evolving role is akin to a Chief Management Officer, empowering their team to make strategic decisions while providing the final approval." - Jeremy Haft
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"The evolving role of a CMO is a blend of art and science, where modern technology informs decisions to achieve 80% of the results, but the human touch in messaging and strategy is essential." - Jeremy Haft
- Part 1 The Evolving CMO Role — Jeremy Haft // Digital Remedy
- Part 2CMO Success Measurement — Jeremy Haft // Digital Remedy
Up Next:
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Part 1The Evolving CMO Role — Jeremy Haft // Digital Remedy
Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. In recent years, the role of the CMO has undergone a transformation, driven by a global pandemic and disruptions in the supply chain. Essentially, the CMO's role has evolved from that of a creative visionary to a strategic leader tasked with optimizing their approach to drive growth using data and analytics to demonstrate the financial impact of their strategies. Today, Jeremy discusses the evolving role of the CMO
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Part 2CMO Success Measurement — Jeremy Haft // Digital Remedy
Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurability. With data-driven insights and effective utilization, CMOs can outpace competitors and elevate their brands to new heights. Today, Jeremey discusses CMO success measurement.
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