The evolution of market intelligence platforms — Melissa Sargeant // AlphaSense
- Part 1Relationships between marketing functions & company growth — Melissa Sargeant // AlphaSense
- Part 2 The evolution of market intelligence platforms — Melissa Sargeant // AlphaSense
Show Notes
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02:36The evolution of marketing intelligence platformsModern marketing intelligence platforms significantly reduce the time spent on manual research and analysis. They enable knowledge professionals to find the information they need, make smarter and faster decisions more reliably, and provide access to an array of content.
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06:30Leveraging market intelligence platforms for proactive decision makingThese platforms enable businesses to be proactive about their market research and market intelligence. AlphaSense allows users to set up alerts in order to monitor industry trends, get insights, and stay ahead of the curve to make decisions before competitors do.
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07:39Taking a holistic approach to data driven decision makingMarketing intelligence platforms allow businesses to understand their operating environment, monitor competitors, predict future trends, and identify potential partnerships in one place. Consolidating external and internal intelligence enables quick access to critical decision-making information.
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09:09The value of consolidating internal and external intelligence in a single platformThe ability to integrate internal and external information into a single platform, like AlphaSense, streamlines research processes and reduces inefficiencies. It provides analysts with quick access to comprehensive insights, enhancing the quality of decisions made within the company.
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10:50Managing data and signals in the era of generative AIThe key to managing the influx of data in the age of generative AI is a tool with nuanced search capabilities, smart synonyms, and an emphasis on data security and validity. This enables fast, trustworthy, and repeatable access to valuable information for informed decision-making.
Quotes
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"The power of modern marketing intelligence platforms today is that they enable knowledge professionals to find the information they need, make smarter and faster decisions more reliably, and access an array of content." - Melissa Sargeant
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"The thing that you don't want to be doing is chasing the information. You want to be ahead of it so that you can have those insights, be proactive, and make that decision before your competitors." - Melissa Sargeant
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"Integrating internal and external intelligence into one platform empowers analysts with efficient, holistic insights for critical decisions that can make or break their company's future." - Melissa Sargeant
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"The most important thing when we think of generative AI is the security and validity of that information. You want to be certain that your information is accurate and you can trace it back to the original source." - Melissa Sargeant
- Part 1Relationships between marketing functions & company growth — Melissa Sargeant // AlphaSense
- Part 2 The evolution of market intelligence platforms — Melissa Sargeant // AlphaSense
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Part 1Relationships between marketing functions & company growth — Melissa Sargeant // AlphaSense
Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not just about selling; it's about understanding and meeting customer needs, building strong relationships, and creating value. When executed strategically, marketing has the power to propel a company to new heights, fostering not only customer loyalty but also sustainable growth. Today, Melissa discusses the relationship between marketing functions and company growth
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Part 2The evolution of market intelligence platforms — Melissa Sargeant // AlphaSense
Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight. However, modern marketing intelligence platforms bring together data from internal and external sources providing a more holistic view of the market and enabling better and faster business decisions. Today, Melissa discusses the evolution of market intelligence platforms
