How to evaluate podcast ad performance. — Kurt Kaufer & Steve Shanks // Ad Results Media

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• Part 1The current state of buying podcast advertising

  In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed new technology developments in terms of tracking measurement adding to the attraction of podcasting as a marketing channel.

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  Part 2How to evaluate podcast ad performance. — Kurt Kaufer & Steve Shanks // Ad Results Media

  We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape. Yesterday we talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics, and new technology developments in terms of tracking measurement. Today we discuss how to evaluate podcast ad performance.