The art & science behind billboards
Scott Harkey
Harkey Group
- Part 1 The art & science behind billboards
Show Notes
-
00:00Impact of data analytics and AI on traditional billboard campaigns.Discussion on how data analytics and artificial intelligence influence the effectiveness of traditional billboard advertising strategies.
-
00:00Incorporating innovative technologies into billboard designs for audience engagement.Exploring the use of cutting-edge technologies and trends in billboard designs to capture audience attention in the digital age.
-
00:00Integrating billboards into omnichannel marketing strategies for enhanced performance.Explanation of how traditional billboards can be integrated into comprehensive omnichannel marketing approaches to improve overall campaign performance.
Quotes
-
"Throughout the last 16 years, I've owned and built and bought billboards almost like a rental house business. And about three to four years ago, I got more seriously involved in billboards. I started other small billboard companies." - Scott Harkey
-
"Google did a study a few years ago where they said the average American consumer needed to see an ad within 30 days. I think it was 18.7 times." - Scott Harkey
-
"The reason billboards are effective is because it just keeps your brand message out there as many times as possible." - Scott Harkey
-
“European markets, their percentage of spend of billboards are in the double digits in terms of your percentage of ad spend towards that category. Call it 10, 20% of total advertising going to out of home where in the US market, it's like three to 5%.” - Scott Harkey
-
5. “70% of designers make bad billboards. They just don't know how to do it. They're looking at a computer screen. My rule of thumb is print the damn thing out, put it on the wall, tape it up the wall and walk 10 steps back.” - Scott Harkey
Up Next:
-
Part 1The art & science behind billboards
Scott Harkey, founder and CEO of the Harkey Group, delves into the dynamic world of billboards and their evolution with new technology. Learn how out-of-home advertising is experiencing a digital resurgence, and discover the secret sauce for creating effective billboard campaigns. Scott also shares his unique perspectives on leveraging data, analytics, and creative strategies to amplify your brand's message.
