Tactical advice on owned media for message testing — Katie Miserany // Worthwhile Digital
Today we continue our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part 2 she gives us her tactical advice on using owned media channels for message testing.
About the speaker
Katie Miserany
Worthwhile Digital
- Part 1 Tactical advice on owned media for message testing — Katie Miserany // Worthwhile Digital
Show Notes
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The Difference Between Owned and Earned Media (02:26)I think about earned media as any time that you're asking someone to promote you. These are typically analyst relations, PR relations, any kind of media relations that you are doing.
- Part 1 Tactical advice on owned media for message testing — Katie Miserany // Worthwhile Digital
Up Next:
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Part 1Tactical advice on owned media for message testing — Katie Miserany // Worthwhile Digital
Today we continue our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part 2 she gives us her tactical advice on using owned media channels for message testing.
