Secrets to CPG marketing success (copy)
- Part 1 Secrets to CPG marketing success (copy)
Quotes
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"Over the last year, [...] you've seen dollar spend go down. You've seen units moved go down. All of these things are trends that the CPGs, they're adjusting, right? They're adjusting their strategy." - Tom Burgess
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"Agencies are hero producing organizations and everyone in an agency is operating and are working in an environment of fear, fear to do the wrong thing. So that means test and learn." - Tom Burgess
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"The old throw it at the paper, freestanding insert is years gone, and it's all digital now. And we've got to figure out which channels are working and there's new channels that are popping up." - Tom Burgess
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“Targeting has always been something that if you find the formula, which takes a long time to do, and now you have AI that's assisting and making decisions for you, then it's going to be very good and it can work and it can increase your performance.” - Tom Burgess
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Part 1Secrets to CPG marketing success (copy)
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market.
