Use cases of Generative AI in marketing strategies

George Khachatryan, CEO and Co-Founder of OfferFits explores Use cases of Generative AI in marketing strategies. More and more marketers are leveraging the AI to ideate their creative projects. Today, George discusses the generative aspect of AI to improve creativity and actually help marketers inform their strategy

About the speaker

George Khachatryan

OfferFit

George is CEO and Co-Founder of OfferFit

Part 1Redefining marketing personalization at scale
Part 2 Use cases of Generative AI in marketing strategies

Show Notes

00:30

Implementing Generative AI for content creation and curation.

Discussion on how Generative AI can enhance content creation and curation processes for marketing campaigns.
05:15

Overcoming challenges in implementing Generative AI.

Strategies to address common obstacles faced by marketing teams when integrating Generative AI into their strategies.
10:45

Leveraging Generative AI for market segmentation and targeting.

Exploring how Generative AI can streamline the process of market segmentation and audience targeting for more effective marketing campaigns.

Quotes

“I think it's been stunning for everybody to see just how powerful these models have gotten.” - George Khachatryan.
“Enterprises are rightly concerned that you can't have [AI] just write copy and send it to customers without a human looking at them because they hallucinate. That's like a pretty risky thing.” - George Khachatryan.
“When you're integrating a new system, you need to do a lot of custom configuration to get it to play nicely with your business constraints and like all your other systems.” - George Khachatryan.
“The more configuration a system requires, the more impactful this is for accelerating and reducing the likelihood of errors in setting up that system.” - George Khachatryan.
Machine learning models that are going to become so much more accessible to marketers in coming years than they were even a very short time ago.” - George Khachatryan.
“It's been a couple of years since generative AI really entered the public consciousness, but I think companies are still very confused and there's a lot of vagueness out there about it.” - George Khachatryan.