Redefining marketing personalization at scale
- Part 1 Redefining marketing personalization at scale
- Part 2Use cases of Generative AI in marketing strategies
Show Notes
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00:30: Defining personalization at scale in marketing landscape challenges.Discussion on defining personalization at scale and challenges faced in achieving it.
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02:15: Leveraging cutting edge technology tools for personalized campaigns.Exploring advanced technology tools and strategies for effective personalized campaigns.
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04:45: Impact of AI driven personalization on data privacy and consent.Exploring how AI-driven personalization affects traditional data privacy approaches and ethical navigation.
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07:20: Successful implementations of personalized marketing at scale.Sharing examples of successful implementations and their measurable impact on customer engagement and ROI.
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09:40: Balancing personalization at scale with consumer data privacy.Discussing how marketing executives can balance personalization at scale while respecting consumer data privacy concerns.
Quotes
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“Personalization is such a funny word in marketing because it means so many things and nothing at all at the same time.” - George Khachatryan
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“There needs to be measurement and there needs to be an empiricism where you're saying it's personalization in service of better marketing performance, as opposed to personalization for its own sake.” - George Khachatryan
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“The combinations of possible things you can test blow up very quickly.” - George Khachatryan
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“Within machine learning, reinforcement learning is notorious for requiring a lot of specialized expertise and being very hard to set up.” - George Khachatryan
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“You need good technology, but you also need good execution. At the end of the day, good execution is critical for anything to work.” - George Khachatryan
- Part 1 Redefining marketing personalization at scale
- Part 2Use cases of Generative AI in marketing strategies
Up Next:
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Part 1Redefining marketing personalization at scale
George Khachatryan, CEO and Co-Founder of OfferFit delves into Redefining marketing personalization at scale. Personalization means many different things and sometimes nothing at all, according to GeorgeKhachatyran. Today, George explores the many facets of personalization and shares how marketers can scale at personalization.
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Part 2Use cases of Generative AI in marketing strategies
George Khachatryan, CEO and Co-Founder of OfferFits explores Use cases of Generative AI in marketing strategies. More and more marketers are leveraging the AI to ideate their creative projects. Today, George discusses the generative aspect of AI to improve creativity and actually help marketers inform their strategy
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