PR’s Role in Marketing

Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.
About the speaker

Jerry Touslee

Business Wire

- Business Wire

Jerry is Head of Marketing at Business Wire

  • Part 1 PR’s Role in Marketing

Show Notes

  • 05:13
    The Role of PR in Marketing
    Emphasizes the importance of making marketing feel approachable and personable, which is easier to achieve with PR.
  • 07:14
    The Impact of PR on Brand Development
    Explains that PR helps develop consistent narratives that portray trust and credibility, which are essential for brand development.
  • 11:29
    PR for Mid
    Shares that Business Wire, despite not being a Fortune 500 company, has achieved relevant media placements through PR.
  • 15:13
    The Art and Science of PR
    Discusses the balance between the art and science of marketing, highlighting PR's reliance on relationships and credibility.

Quotes

  • "There's lots of words, but the word I always come back to when it comes to public relations [...] is human." - Jerry Touslee

  • "Everyone uses the term thought leadership, but to me, it's really about a story that comes from a person and not a company." - Jerry Touslee

  • "Not everything can come from a person, but it can still sound more human in how it's presented and how it sounds to people, because PR has a sound to it not it's not just words on a page." - Jerry Touslee

  • “Sometimes PR is triggered by other marketing, and sometimes PR is the trigger. It works both ways, so that's why it's part of the mix.” - Jerry Touslee

  • Part 1 PR’s Role in Marketing
About the speaker

Jerry Touslee

Business Wire

- Business Wire

Jerry is Head of Marketing at Business Wire

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    Part 1PR’s Role in Marketing

    Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.