PR’s Role in Marketing
- Part 1 PR’s Role in Marketing
- Part 2Landscape of PR Tech
Show Notes
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05:13The Role of PR in MarketingEmphasizes the importance of making marketing feel approachable and personable, which is easier to achieve with PR.
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07:14The Impact of PR on Brand DevelopmentExplains that PR helps develop consistent narratives that portray trust and credibility, which are essential for brand development.
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11:29PR for MidShares that Business Wire, despite not being a Fortune 500 company, has achieved relevant media placements through PR.
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15:13The Art and Science of PRDiscusses the balance between the art and science of marketing, highlighting PR's reliance on relationships and credibility.
Quotes
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"There's lots of words, but the word I always come back to when it comes to public relations [...] is human." - Jerry Touslee
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"Everyone uses the term thought leadership, but to me, it's really about a story that comes from a person and not a company." - Jerry Touslee
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"Not everything can come from a person, but it can still sound more human in how it's presented and how it sounds to people, because PR has a sound to it not it's not just words on a page." - Jerry Touslee
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“Sometimes PR is triggered by other marketing, and sometimes PR is the trigger. It works both ways, so that's why it's part of the mix.” - Jerry Touslee
Episode Chapters
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01:27Elevator PitchBusiness Wire introductionBusiness Wire is introduced as a leader in press release distribution, providing secure and accurate distribution of market-moving news.
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02:43What's the Word?PR's role in marketingPR is described with the word "human," emphasizing the importance of making marketing feel personalized and genuine.
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04:10What's the Word?Credibility in PRThere's a discussion on balancing human touch and credibility, highlighting the importance of being featured in reputable publications.
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06:09What's the Word?Other relevant wordsCollaborative is introduced as another key word, emphasizing the importance of cooperation in creating effective PR.
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07:38Marketing MythbustersPR only for branding?The myth that PR is only for branding is debunked, explaining that PR also builds trust and credibility, and supports deeper narratives.
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09:48Role PlayPR's role in large companiesRole-playing as a Fortune 500 marketer, the discussion focuses on PR's role in extending brand footprint and earning media.
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12:25Role PlayPR's role in mid-market companiesWhen considering mid-market companies, the relevance of PR is emphasized, mentioning the targeting of specific, relevant media.
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14:11Role PlayIntegrating PR with other marketingStrategies are discussed for integrating PR with other marketing channels to reinforce the brand narrative across different formats.
- Part 1 PR’s Role in Marketing
- Part 2Landscape of PR Tech
Up Next:
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Part 1PR’s Role in Marketing
Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.
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Part 2Landscape of PR Tech
Jerry Touslee, Head of Marketing at BusinessWire, delves into the critical role of PR in today's marketing landscape. Discover the essential components of a PR tech stack, from media monitoring and relationship-building to strategic news distribution. Learn how AI is poised to revolutionize PR analytics and bridge the gap between PR and demand generation metrics. Additionally, gain insights into measuring PR's long-term impact on your marketing efforts.
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