Protecting your online reputation — James Mawhinney // Media.com
James Mawhinney
Media.com
- Part 1Empowering Truth in the Digital Age — James Mawhinney // Media.com
- Part 2 Protecting your online reputation — James Mawhinney // Media.com
Show Notes
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03:11Online reputation threats for marketers and their brandsThese threats emerge across multiple platforms such as social media, online publications, review sites, blogs, and forums. While tools are available to monitor these threats, the number of channels available now makes it challenging for marketers to keep up.
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05:02Media.com and establishing a central source of truthMisinformation can quickly spread across many different platforms and people arent aware of where to find the truth. That is why platforms like Media.com exist to act as an interference-free, central source of truth people can trust with verified accounts and credible information.
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07:13Online reputation management in a misinformation agePeople trust media publications and social media less today because of fake profiles and misinformation. The future of information will involve creating and publishing content on platforms that are free from comments and can be controlled by the brand, such as Media.com.
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10:39Challenges in mitigating risks of user generated contentMarketers face increasing difficulty mitigating risks associated with UGC due to overwhelming noise and chaos in online spaces. As the information crisis grows and social networks become less effective, accuracy, authenticity, and information integrity in UGC will become critical.
Quotes
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"There needs to be a central source of truth where all profiles are verified so that the users are accountable for what they publish. And if someone wants to verify some information, they go to one central location." - James Mawhinney
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"What we publish on social media is less trusted because of fake profiles and misinformation. Now, our options are creating our own content, and putting it on our websites or platforms we control which are comment-free." - James Mawhinney
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"The next phase of the evolution is user-generated information. Content has many marketing connotations, but Information is different. Accuracy, authenticity, and information integrity are where I see the future going." - James Mawhinney
- Part 1Empowering Truth in the Digital Age — James Mawhinney // Media.com
- Part 2 Protecting your online reputation — James Mawhinney // Media.com
Up Next:
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Part 1Empowering Truth in the Digital Age — James Mawhinney // Media.com
James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. Marketers are increasingly worried about brand safety and consumer trust in today's content. Misinformation is a rising concern, amplified by media and social networks focused on advertiser engagement and chaos for profit, compromising information integrity and authenticity. Today, James discusses empowering truth in the digital age.
Play Podcast -
Part 2Protecting your online reputation — James Mawhinney // Media.com
James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. The explosive growth of the internet has revolutionized how information, both accurate and misleading, spreads. Businesses now face the challenge of safeguarding their reputation across a multitude of channels, increasing the complexity of managing a brand's online image. Today, James discusses protecting your online reputation.
