Empowering Truth in the Digital Age — James Mawhinney // Media.com

James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. Marketers are increasingly worried about brand safety and consumer trust in today's content. Misinformation is a rising concern, amplified by media and social networks focused on advertiser engagement and chaos for profit, compromising information integrity and authenticity. Today, James discusses empowering truth in the digital age.

About the speaker

James Mawhinney

Media.com

James is Visionary, Investor, and Business Builder at Media.com

Part 1 Empowering Truth in the Digital Age — James Mawhinney // Media.com
Part 2Protecting your online reputation — James Mawhinney // Media.com

Show Notes

03:13

Media.coms mission to address misinformation in the digital age

With social media and media publications, misinformation can spread rapidly online, causing harm to individuals and businesses. Media.com exists to combat the rapid spread of misinformation plaguing our current information ecosystem.
05:14

The challenge of information integrity and authenticity in the online media landscape

The current media landscape presents significant hurdles for persons facing accusations, lacking a structured means to counter allegations. Media publications and social networks are driven by advertiser engagement, encouraging chaos and a lack of information integrity.
07:51

Ensuring information authenticity in marketing

Marketers must navigate the digital age by prioritizing networks that verify user profiles, ensuring information authenticity and traceability. This accountability, linked to actual identities, significantly reduces the likelihood of spreading false information.
11:02

Combating information laundering at the regulatory level

The UK recently passed legislation requiring that social network platforms provide the option of profile verification for users. Recognition at political and regulatory levels indicates a shift toward acknowledging the gravity of misinformation and its consequences.

Quotes

With social media, misinformation can spread at lightspeed. What used to take weeks or months, can now take hours or even minutes, causing harm to businesses, individuals, and relationships." - James Mawhinney
"Media publications and social networks are driven by advertiser engagement. They want chaos because it makes the money. So, you can't have information integrity, a balanced court hearing, and a just outcome." - James Mawhinney
"You are 10 times less likely to publish something false if you have your name attached to it. If people who create a profile are who they say they are and the info is traceable, it introduces a level of accountability." - James Mawhinney
"My prediction is, in the next 20 years, you won't be able to walk into a restaurant to have a meal without them knowing who's in their restaurant." - James Mawhinney